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Biggest Copywriting Secret - Never Before Revealed!

by Mark Andrews Banned
36 replies
Eat spinach.

Seriously though, copywriters what do you eat?

What is your diet?

Brain food... what nutrients do you take into your body to aid your creativity and powers of concentration?

Me? Smoothies. Three bananas and 300mg of super organic spinach a day, delicious!

Do feel free to post up your copywriting recipes below... (Newbies take note)
#biggest #brain food #brain power #copywriters diet #copywriting #copywriting spinach #revealed #secret #success thinking
  • Profile picture of the author Jamesgregory
    Caffeine and protein!

    My "ritual" is to drink a 16 oz zero carb / zero sugar Rockstar energy drink while hammering out copy. I also put on Deadmau5 Pandora, turn it up loud and geek out for extra mental stimulation. Without these circumstances being met, it doesn't flow as naturally.

    It would be interesting to see what others come up with, as I'm sure my combination is not the only strange one for writing copy.
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    • Profile picture of the author arfasaira
      Originally Posted by Jamesgregory View Post

      Caffeine and protein!

      My "ritual" is to drink a 16 oz zero carb / zero sugar Rockstar energy drink while hammering out copy. I also put on Deadmau5 Pandora, turn it up loud and geek out for extra mental stimulation. Without these circumstances being met, it doesn't flow as naturally.

      It would be interesting to see what others come up with, as I'm sure my combination is not the only strange one for writing copy.
      I second the energy drink - Pete knows I'm HOOKED on Red Bull!

      Yes I KNOW it's not good for you long term, but get this: when I first used to drink it, one can would do me good...now I need at LEAST three to keep my eyes open and my brain sharp

      Sometimes I worry where that's going to get me, hopefully my teeth won't fall out because it's sugar free, but I don't know what the long term effects are...I do know though that it helps me write really well and with focus, so can't be such a bad thing then!
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    • Profile picture of the author karinhaworth
      Oh wow you all... a good walk, a lot of water and a bit of hard labor gets my juices running
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      • Profile picture of the author karinhaworth
        And then there's the rare moment where a glass or two of Red Wine will do the trick
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        • Profile picture of the author Studio13
          Originally Posted by karinhaworth View Post

          And then there's the rare moment where a glass or two of Red Wine will do the trick
          Booyah, glad you said it first.

          The Copywriters Diet, I see a new WSO coming down the pike.
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  • Profile picture of the author celestrist
    A cup of Ginseng tea can get me high naturally( without the high price tag of Starbuck's coffee. )
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  • Profile picture of the author Doceye
    Juicing, my friends ... juicing. I recently popped for a very nice juicing machine (Omega VRT 350) and it's changing my life. Mainlining all those phytonutrients and enzymes straight into the ol' bod reminds me of the rush we used to feel in the 70s using, ahem, substances not as readily available as today's carrots and collard greens.

    What did Hippocrates say? "Let your food be your medicine, and your medicine be your food."

    It truly works.
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  • Profile picture of the author sanjaypande
    It took me many years of experimentation to come up with this concoction.

    Try it. It's tasty, easy to make and will leave you buzzing with energy ...

    1. Julienne a cup of fresh strawberries
    2. Using a knife, mince 1-2 hot green chillies (the hot Indian ones or Thai, not the weak Mexican ones). Don't worry, the strawberries will subdue them very nicely.
    3. Throw in some broken walnuts
    4. Add a dash of raw extra virgin olive oil
    5. Squeeze some fresh lemon on top
    6. Freshly crushed black pepper
    7. Toss

    Optional Additions

    8. Chopped baby spinach
    9. Cottage cheese

    Eat and feel the buzz!

    Beats the heck out of EVERY energy drink (and it has NO long-term side effects).
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  • Profile picture of the author MoneyMagnetMagnate
    Hammett and Hemingway lived on scotch and cigarettes... they did OK...'til they went crazy...:rolleyes:

    It's a writer's "Breakfast of Champions" - (oh, wait - that's Vonnegut)
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    • Profile picture of the author Steve The Copywriter
      Yes, I forgot to mention the triple single malt scotches in the evening...

      And to support this ultra healthy lifestyle - doesn't copywriting drive you crazy?
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      • Profile picture of the author Hugh Thyer
        I get by on chocolate and tea. And since is past 3am I guess it's working.

        Still, with an event I'm promoting only 3 weeks away I have to get it done.
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      • Profile picture of the author MoneyMagnetMagnate
        Originally Posted by Steve Copywriter View Post

        Yes, I forgot to mention the triple single malt scotches in the evening...

        And to support this ultra healthy lifestyle - doesn't copywriting drive you crazy?
        It will certainly drive you crazy when you see successful campaigns so inane it sends you into spasms - like my favorite of the "wtf"?...

        "Head-On, Apply Directly to Your Forehead".

        A big success, yet this little moneymaker is so inane I wonder how it ever got off the chalkboard -
        until I think about some of the great comedy skits that have been written that on the page, must have seemed too ridiculous to pull off...or even try...

        Most of what the Monty Python group wrote must have looked like the drug induced rantings of maniacs - something that is funny at 3am after a night out looks different in the light of day when your head is screwed back on...but they did not toss it - they did it.

        And when performed, they were absolutely hilarious, because people did not expect it. Some of those skits (Spam) remain (Dead Parrot) in our heads (Ministry of Silly Walks) today.

        And they had that great tag line... "And Now for Something Completely Different" - and that is what people were expecting to see, and came to expect.

        I think great copy is like a great jingle or pop song - simple, direct, yet melodic...
        catchy - with a great tag line...
        and so inanely hypnotic you cannot get it out of your head!

        (with a little good info thrown in for good measure...:rolleyes
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  • Profile picture of the author Raydal
    I'm practically a vegetarian (eat some fish) and eat only two meals
    per day (better than three). But I make my own breakfast granola
    from old-fashion oats which keeps me 'filled' for up to 6 hours-try it.

    30 minutes of swimming and a good night's rest keeps me at my
    peak. Having a loving monogamous relationship with my wife of
    16 years doesn't hurt either.

    -Ray Edwards
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    • Profile picture of the author Alex Cohen
      Mr. McGuire: I just want to say one word to you. Just one word.
      Benjamin: Yes, sir.
      Mr. McGuire: Are you listening?
      Benjamin: Yes, I am.
      Mr. McGuire: Krill oil.
      Benjamin: That's two words, sir.


      Alex
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  • Profile picture of the author robvegas626
    Johnny Walker Black Label. It just powered me through the completion of a sales letter that is absolutely CRUSHING right now.
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    • Profile picture of the author Azarna
      Right now I write 'normal' books and magazine articles - not online ones, just looking into that now :-)

      I NEED a good supply of Diet Coke on hand.

      Ideally some chocolate too, but my bathroom scales seem to disagree with that one so I am avoiding it a bit now.
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      • Profile picture of the author Steve The Copywriter
        So, come on everyone – no more healthy stuff.

        The only reason I became a copywriter was to live in a top floor attic.

        With 2 pairs of Levi’s, 5 T shirts and some Nike trainers.

        Filling the room with clouds of tobacco smoke and the aroma of strong coffee brewing on the stove.

        With several bottles of Isle of Islay scotch stashed away in the cupboard.

        Eating at the local diner, served by Sasha the ever attentive and very obliging waitress.

        It’s bad enough that I had to trade in my ancient but trusted typewriter for a MacBook.

        But I if I have to eat “smoothies” or go to a health food shop – I resign.
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        • Profile picture of the author Mark Andrews
          Banned
          Originally Posted by Steve Copywriter View Post

          So, come on everyone - no more healthy stuff.

          The only reason I became a copywriter was to live in a top floor attic.

          With 2 pairs of Levi's, 5 T shirts and some Nike trainers.

          Filling the room with clouds of tobacco smoke and the aroma of strong coffee brewing on the stove.

          With several bottles of Isle of Islay scotch stashed away in the cupboard.

          Eating at the local diner, served by Sasha the ever attentive and very obliging waitress.

          It's bad enough that I had to trade in my ancient but trusted typewriter for a MacBook.

          But I if I have to eat "smoothies" or go to a health food shop - I resign.
          I would have thanked you but I've run out of my quota for the day.

          Thought your post Steve was brill'.

          Pretty much sums me up lol.

          Oh ball bags, next post is post #...

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        • Profile picture of the author Mark Andrews
          Banned
          Originally Posted by Steve Copywriter View Post

          Cheers Pete, best bet do 2 quick posts.
          http://www.warriorforum.com/off-topi...ml#post4704383

          Phew!
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  • Profile picture of the author CopywritingTony
    My secret... Take a nice warm shower. Don't know why it works but it does.

    Best Regards,
    Copywriting Tony
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  • Profile picture of the author Studio13
    Excellent topic.

    Besides brain work, I eat for cosmetic bodybuilding needs. So I'm either bulking to gain muscle, or dieting to change body composition and reduce body fat percentage. Very simple, very clean.

    However, a true technique that works to boost my copywriting performance, as far as it relates to diet and supplementation, is before I sit down to write I ritualistically take 800mg of Piracetam (a Racetam, or "Cognitive Enhancer", also known as a Smart Drug). Learned this little trick in college, would take it before a test. Calms the mind, keeps you relaxed yet alert and the psychological anchor of taking a pill and drawing up a pitcher of lemon water puts me into the right frame of mind to write.
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  • Profile picture of the author EricMN
    I find it doesn't matter what I eat when I'm coming up with ideas for copy

    I just love food

    But when it comes to what I drink it's either coffee or water on the weekdays. On the weekends though, I like to stew the brain in a cold pint or a clean scotch. =)
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  • Profile picture of the author davemiz
    starbucks.... works wonders... lol

    oh and gotta wear the blue blockers sugarman gave me in maui while you write copy.... ya... thats the secret to writing killer copy. :-)
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    • Profile picture of the author MikeHumphreys
      Lacas coffee... Original City Roast.

      Between copywriting, my info-product business, and 2 kids under the age of 6 tearing around the house, I drink about 1 1/2 pots of coffee a day.

      Foodwise, the rest of my diet is your typical American family diet... As comedian Ron White says, "I didn't climb to the top of the food chain to eat carrots."
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      • Profile picture of the author sanjaypande
        Originally Posted by MikeHumphreys View Post

        As comedian Ron White says, "I didn't climb to the top of the food chain to eat carrots."
        Where I am, mosquitoes are on top of the food chain (at least in the Summer) ... and the food chain becomes a food cycle?
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        • Profile picture of the author CarmenDA
          The OP is a genius for sure. Way to get one in there.

          These are great weight loss and health food diets. I'm a bodybuilder and I go to body building competitions and I eat healthy all the time. The key to optimal health is to get in shape, lose weight, build muscle, lower your cholesterol and improve your heart health.

          Its a great idea to feed your brain. Feed it all. Good luck everyone!
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  • Profile picture of the author Ross Bowring
    Starbucks Apple Fritters.

    --- Ross
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  • Profile picture of the author BartsTreasures
    When I'm writing...copy, content, whichever, I usually down 1-2 diet pepsi's for the caffeine prior and then a carbonated flavored water drink over lots of ice during.
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  • Profile picture of the author themesplice
    lots of good healthy vitamins
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  • Profile picture of the author LeonForLinks
    Fluid, variety of protein, slow-release carbs, variety of fruit/veg/nuts.

    Avoid sugar, salt, saturated fat.

    Add in regular exercise and you'll probably find you have much more energy and are more productive. And losing weight means you carry less weight around all the time, giving you even more energy to fuel your brain (not sure if that is scientific, though!).
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    • Profile picture of the author dorothydot
      Mark... You entirely omitted the power of your "secret weapon of weapons": wear your one-of-a-kind warm woolly socks! Those lucky knee-highs bring out the creative juices every time.

      Plus, how can you beat'em for brain wave stimulation? (Not to mention that warm fuzzy feeling!)
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      • Profile picture of the author Nick Brighton
        Originally Posted by Harlan View Post

        Folks, try some of this stuff before you write:

        Brain Focus & Memory Drink ( 24x8.4 OZ): Amazon.com: Grocery & Gourmet Food

        It sounded hokey but I spotted a can at my local Whole Foods and tried it.

        Now I order it two cases at a time.

        Really good investment.
        Check out the first review. Absolutely brilliant, and a huge insight to one of the major reasons of brain fog. When you share and have been through what that guy is talking about, you will smile from ear to ear.

        Makes so much sense, and I totally agree with his review.
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