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Potential WSO Idea for Hungry Copywriter...

by colmodwyer
19 replies
I had an idea for a WSO product that might sell well, however I can't really be bothered with the hassle of creating it... Even though it might not require much effort at all.

So if anyone else is interested in putting in the work, here's my idea...

- - - PRODUCT IDEA - - -

Simply make a list of the highest viewed WSOs headlines! *(i.e. the best WSO headlines)

To flesh the product out, you could even interview the product sellers / copywriters responsible for the best headlines.

Then give your own expert analysis on why they worked.

- - - HOW TO EXECUTE - - -

This could be done really quickly too, with the help of the WF webmaster... the "sort by views" link has been disabled in the WSO section. But if there's a way you can get that active, you're golden.

Otherwise you'll have to go through the WSO section page by page. Shouldn't take too long as you can probably ignore WSOs with less than 5,000 views.

Then just compile the 100 most viewed in a PDF or whatever, with your analysis / interviews if you do that too.

- - - WHY DO THIS - - -

Quick Cash: I bet the majority of the WF are potential buyers. Who doesn't want to know how to create a successful WSO that makes $1 million in three days? The first step is getting eyeballs into your pitch! Also, it seems the WSO section is busier than ever, so the value of a solid headline is increasing by the day!

Long Term Income: You're now an authority on writing WSO headlines. Leverage to WSO copy gigs and much, much more! Back end possibilities are endless.

Recurring Income from the Same Idea?: Top 100 WSO Headlines for Sep 2011, Oct 2011 etc. Or you could do it yearly, or whatever.

- - - CAVEATS - - -

* WSO with the most views aren't the best selling. But still, getting people to click is step #1, so it'd still be a valuable product for copywriters, WSO vendors.

* Recently WF has been doing WSO banner ads... so the headline in the WSO section might not be representative of views. Not sure how you'd figure that out.

Anyway, just thought I'd share. Probably holes to be poked in this idea, but seems like it could be valuable to a budding copywriter.

And if this has been done before, my bad! I haven't seen it, but I don't frequent the WSO section religiously.

Cheers,
Colm
#copywriter #hungry #idea #potential #wso
  • Profile picture of the author Alex Cohen
    I just went to the WSO section... 5,021 people viewing there ... highest I've ever seen it.

    I've been watching the WSO section closely for quite a while now, and it's pretty obvious which sub niche products are the BIG sellers. Copywriting products are not one of them.

    Sure, the product you describe would generate some sales. Possibly even a decent number of sales.

    But for the most part, WSO buyers are bottom feeders. So it would be pretty tough to sell the product over $9. At 100 copies sold (a stretch), that's $900 at most.

    My opinion.

    Alex
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    • Profile picture of the author ThomasOMalley
      Originally Posted by Alex Cohen View Post


      But for the most part, WSO buyers are bottom feeders.
      Alex
      Pretty strong statement, Alex.

      I can't agree with you on that one.

      Actually quite a nasty statement.
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  • Profile picture of the author Daniel Scott
    Gotta disagree with you Alex...

    Sure... "copywriting" doesn't sell.

    But "how to create a WSO that sells like crazy" probably will.

    I could be wrong on this one... but with the amount of newbies I see who think running a WSO is the key to life's problems, I doubt it.

    -Daniel

    P.S. No disrespect intended... I just disagree.
    Signature

    Always looking for badass direct-response copywriters. PM me if we don't know each other and you're looking for work.

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    • Profile picture of the author Mark Andrews
      Banned
      It's gone through my mind before Colm something similar but when you weigh up the amount of time it would take to really execute this very well, there are much easier ways to generate this level of cash over this model.

      However, just because it's not for me doesn't mean it's not a good fit for somebody else. The idea is essentially quite sound but far more time intensive than at first imagined.

      If anyone does do this, good luck.

      And Colm, thank you for providing the suggestion, I'm sure somebody somewhere will take you up on this idea.

      Best,


      Mark Andrews
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      • Profile picture of the author Toniy
        Originally Posted by Mark Andrews View Post

        It's gone through my mind before Colm something similar but when you weigh up the amount of time it would take to really execute this very well, there are much easier ways to generate this level of cash over this model.

        However, just because it's not for me doesn't mean it's not a good fit for somebody else. The idea is essentially quite sound but far more time intensive than at first imagined.

        If anyone does do this, good luck.

        And Colm, thank you for providing the suggestion, I'm sure somebody somewhere will take you up on this idea.

        Best,


        Mark Andrews

        Ahhh... yeaahh I just ran into the same problem.

        Tried attacking the data collection from 2 or 3 different perspectives but there are just WAY too many variables to take the data seriously.

        Number of Bumps - I figure you can just divide the views by bumps and see what happens... Only way to find this is in WSO Pro Affiliates... Then you're limited to just the WSO Pro WSO's, which is still fine... But then you need to determine what are 'Good' view rates... 5,000 per bump, 1,000 per bump?

        Saturation - I get some subscribers to my list with WSO's but that can be anywhere from 108 to 21 per bump... If the bumps come to soon together, the same people are seeing the offer and you aren't giving any time for 'fresh blood'. This can misrepresent the efficacy of a thread title.

        Editing - The Thread Titles that got those initial massive views can be changed... for example they wouldn't have started out by saying '700+ SOLD, RAVE REVIEWS, WSO OF THE DAY, BEST WSO EVER... SEO'... so what we see now might well not have been the one that got all the initial interest.

        Lists - Some threads will get views 'forced' on them by people with big lists who just send them directly to the page, where they don't even need to SEE the thread title.

        I don't know, I may have though of some others, but there really are too many holes in the data for the product to hold water.... or like Mark said, to execute this very well.

        I think you'd be better off simply doing a short course on headlines and positioning it as 'Get 10x The Traffic To Your WSO'... hell you could do a OTO for a book on wider copywriting calling it 'Get 10x The SALES With Your WSO'....... nice idea though

        Adam
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    • Profile picture of the author Alex Cohen
      Originally Posted by Daniel Scott View Post

      Gotta disagree with you Alex...

      Sure... "copywriting" doesn't sell.

      But "how to create a WSO that sells like crazy" probably will.

      I could be wrong on this one... but with the amount of newbies I see who think running a WSO is the key to life's problems, I doubt it.

      -Daniel

      P.S. No disrespect intended... I just disagree.
      Daniel,

      Do I get any points for frankness? I managed to tick off at least one person. LOL

      Either one of us could be right.

      The money's in the back-end. If the copywriter followed up with his buyer's list correctly, he could potentially score big with coaching or some other high-ticket service.

      Alex
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      • Profile picture of the author Toniy
        If it helps... I put together a copywriting product. No prizes for guessing which one :p

        It was essentially a handbook entitled 'How To Write Incredible WSO Ad Copy' aimed a new starters.

        The reviews were incredible, it was a high quality report.

        The sales were dismal.

        It's true, I had no reputation, and it was an early venture... but here's some stats that kinda make sense of it all:

        People Viewing WSO Forum: 4,556
        People Viewing Copywriting Forum: 40

        It's not a massive market here.

        Maybe framing it as 'Copywriting is so, so easy... the pros just don't want you to find out so they can charge $1,000 a pop! You can do what they do for 60 minutes reading and $17!'

        I don't know...

        P.S I really like that idea regardless If you sold a 'Guarantee Your WSO 1,000+ views' then it would surely sell.

        Has anyone gots dibs on this yet? Because if not I'm ALL over it
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        • Profile picture of the author Alex Cohen
          Originally Posted by Toniy View Post

          If it helps... I put together a copywriting product. No prizes for guessing which one :p

          It was essentially a handbook entitled 'How To Write Incredible WSO Ad Copy' aimed a new starters.

          The reviews were incredible, it was a high quality report.

          The sales were dismal.

          It's true, I had no reputation, and it was an early venture... but here's some stats that kinda make sense of it all:

          People Viewing WSO Forum: 4,556
          People Viewing Copywriting Forum: 40

          It's not a massive market here.

          Maybe framing it as 'Copywriting is so, so easy... the pros just don't want you to find out so they can charge $1,000 a pop! You can do what they do for 60 minutes reading and $17!'

          I don't know...

          P.S I really like that idea regardless If you sold a 'Guarantee Your WSO 1,000+ views' then it would surely sell.

          Has anyone gots dibs on this yet? Because if not I'm ALL over it
          Thanks for the input Toniy. Just as I suspected.

          Alex
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        • Profile picture of the author Andrew Gould
          Originally Posted by Toniy View Post

          Maybe framing it as 'Copywriting is so, so easy... the pros just don't want you to find out so they can charge $1,000 a pop! You can do what they do for 60 minutes reading and $17!'
          I'd consider focusing your entire pitch around the idea of "sell more WSOs" rather than copywriting.

          And if you want to be bold, offer a double your money back guarantee if they buy and implement your advice but their sales don't increase.
          Signature

          Andrew Gould

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          • Profile picture of the author Toniy
            Originally Posted by Alex Cohen View Post

            Thanks for the input Toniy. Just as I suspected.

            Alex
            Glad I could help

            Originally Posted by Andrew Gould View Post

            I'd consider focusing your entire pitch around the idea of "sell more WSOs" rather than copywriting.

            And if you want to be bold, offer a double your money back guarantee if they buy and implement your advice but their sales don't increase.
            I think you're exactly right Andrew... it has to be about what THEY want, not what we think they want, or should want, or what we think is best for them...

            They want money... they want to sell more product. Not develop a skill, not have to write a ton of stuff, they just want more money, now... :p

            Which is fine, but that's how it needs to be framed.

            That guarantee most certainly IS bold sir... but certainly worth remembering... nice one, thanks
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      • Profile picture of the author sethczerepak
        Originally Posted by Alex Cohen View Post

        Daniel,

        Do I get any points for frankness? I managed to tick off at least one person. LOL

        Either one of us could be right.

        The money's in the back-end. If the copywriter followed up with his buyer's list correctly, he could potentially score big with coaching or some other high-ticket service.

        Alex
        I'll give ya 1 cool point for that Alex lol
        Signature
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  • Profile picture of the author Mike Schwenk
    Originally Posted by colmodwyer View Post

    * Recently WF has been doing WSO banner ads... so the headline in the WSO section might not be representative of views. Not sure how you'd figure that out.
    Cheers,
    Colm
    For what it's worth, for those that aren't aware...

    A lot of tracking platforms (including self-hosted) will allow you to view stats by adding a "+" (minus the quotes) to the links.

    So you'd at least be able to get some additional data...

    For example: Right now, there is a banner ad offering to help people make $40-$400/month.

    Right-clicking and "copy link location"...and pasting in another window with the plus sign, will give you this:

    bitly statistics for http://www.warriorforum.com/complete-web-sites-sale/322606-350-sold-1-week-custom-wordpress-sites-make-40-400-monthly-see-proof-our-google-rankings.html


    -Mike
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  • Profile picture of the author MissPatty
    Hey everybody,

    This is an interesting topic you have going here.

    I only joined the forum recently. What I can say is that while it might not be a big market, I believe those who browse and look for copywriters-oriented products have a higher intention of purchase than those who are looking for get-rich-quick schemes (I'm not making any judgement here, just stating the facts as they appear to me). At the end of the day, I suspect it's all about the value potential buyers perceive in the copywriters-oriented product.

    So if the small community is guaranteed to buy - isn't it better than having thousands of people who are only looking for the next shiny object?

    Just my two cents. I hope that you see what I mean.

    I would love to hear more from those who, like me, hunt and purchase value-packed copywriting products.

    Thank you,

    - Patty
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    • Profile picture of the author Toniy
      That's a really good point Miss

      I see what you're saying... it's like they say 'one person on a buyer's list is worth 10 freebie subscribers.'

      Ultimately it comes down to how much you're going to earn... and price point is a BIG deal here.

      It's inarguable, I feel, that copywriting is an extreme niche topic in the realm of IM... as such it stands to reason it would demand a higher price.

      There won't be as many products on offer in that niche, so a report that would sell for say $17 in the SEO niche would sell for $47 in the copywriting niche.

      But then you can take into account your list, affiliates, all that stuff... many factors which I didn't take into account the first time around :p

      Obviously it's not as cut and dry as that... just observations... it seems without a decent list and little reputation, you'd need to price your products higher to bring in the optimal amount.
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    • Profile picture of the author Alex Cohen
      Originally Posted by MissPatty View Post

      Hey everybody,

      This is an interesting topic you have going here.

      I only joined the forum recently. What I can say is that while it might not be a big market, I believe those who browse and look for copywriters-oriented products have a higher intention of purchase than those who are looking for get-rich-quick schemes (I'm not making any judgement here, just stating the facts as they appear to me). At the end of the day, I suspect it's all about the value potential buyers perceive in the copywriters-oriented product.

      So if the small community is guaranteed to buy - isn't it better than having thousands of people who are only looking for the next shiny object?

      Just my two cents. I hope that you see what I mean.

      I would love to hear more from those who, like me, hunt and purchase value-packed copywriting products.

      Thank you,

      - Patty
      Patty,

      What you say is true, but the number of prospects in the money making niche is so huge, the puny numbers in the copywriting niche don't come anywhere close.

      Alex
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      • Profile picture of the author MissPatty
        Alex,

        I believe you are right - it goes back to the old debate on the difference between the aspirational and the transformational markets.

        Here is the link to a blog post I found compelling on the topic: A Piece of Shit Plus Velocity, or, The Aspirational Market | Intuitive Bridge

        So I understand there is always going to be a lot more persons who want to satisfy a quick emotional need by purchasing a bunch of products rather than take the time to focus and invest in themselves on a longer term with a single, quality one.

        This is a pity...

        Hopefully some of the "get-rich-quick" sounding sales letter do actually deliver an excellent product, which impacts on people's lives for good reasons.

        I understand what Andrew means.

        I do believe that sometimes, if a potential customer is in his buying cycle into the "shiny" sales letters, then there might be no other way to drag him/her to your product than provide one yourself. Then, it's about showing him/her through your product that an other way to think and do is possible.

        I'll keep looking this thread.

        Thank you,

        - Patty
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  • Profile picture of the author Jamesgregory
    One very big thing to watch out for when looking at effectiveness of headlines... just judging by number of views alone typically is not representative because many WSOs with high viewership have been bumped back up several times. I'm sure several of you already know this.. I have heard before on this forum that copywriting WSOs don't sell as much, understandably because most people view copywriting as work.. and it is! ...But so is anything that will actually put money in your bank; online or offline.

    Additionally I find it quite ironic that people decide to skip out on the most vital Internet Marketing skill when trying to actually make money (see caption underneath Copywriting Forum). Copywriting is what does the selling, and how can you realistically expect to sell anything (and for that matter make ANY money online at all) without either a significant time or monetary investment in copywriting!?

    Makes no sense to me! But... I suppose that is a main component that separates those who find success online from those who don't. Oh, and I am certainly not complaining about it
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  • Profile picture of the author colmodwyer
    Number of Bumps - I figure you can just divide the views by bumps and see what happens... Only way to find this is in WSO Pro Affiliates... Then you're limited to just the WSO Pro WSO's, which is still fine... But then you need to determine what are 'Good' view rates... 5,000 per bump, 1,000 per bump?

    Saturation - I get some subscribers to my list with WSO's but that can be anywhere from 108 to 21 per bump... If the bumps come to soon together, the same people are seeing the offer and you aren't giving any time for 'fresh blood'. This can misrepresent the efficacy of a thread title.

    Editing - The Thread Titles that got those initial massive views can be changed... for example they wouldn't have started out by saying '700+ SOLD, RAVE REVIEWS, WSO OF THE DAY, BEST WSO EVER... SEO'... so what we see now might well not have been the one that got all the initial interest.

    Lists - Some threads will get views 'forced' on them by people with big lists who just send them directly to the page, where they don't even need to SEE the thread title.
    Yowsers! Bit more complicated than I first thought.

    As for market size, interest etc... all good points. I guess you wouldn't target copywriters because that would make selling copy on the back end harder. So you'd want to position like Dan S said.

    Bottom line is you never know until you test. The questions would be, is it an idea worth testing?

    Not for me. But perhaps for a young, budding copywriter...

    Colm
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    • Profile picture of the author Toniy
      Originally Posted by colmodwyer View Post

      Yowsers! Bit more complicated than I first thought.

      As for market size, interest etc... all good points. I guess you wouldn't target copywriters because that would make selling copy on the back end harder. So you'd want to position like Dan S said.

      Bottom line is you never know until you test. The questions would be, is it an idea worth testing?

      Not for me. But perhaps for a young, budding copywriter...

      Colm

      Every idea's worth testing man

      (after a moment's thought I realise that's TOTALLY untrue... e.g. "Hmm... if I ate another man, would I get to marry his wife?")

      I mean someone might be able to find some information in that whole.... maelstrom of data that could mean something valuable to someone somewhere... hopefully several people.

      Personally I don't see it, aaaand I don't really want to try it anymore but someone might!
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