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Can Someone Tell Me What this Type Of Ad is Called?

by aaallday2010
12 replies
You have your traditional sales letters, then you have your advertorials (fake looking news sites), then you have your review type sales letters.

But what do you call (if they even have a name) these types of sales letters:

EX:
https://www.lumiday.com/trial/?subid=37461217
The Women's Health BIG Book of Exercises
https://www.panitrol.com/cm/index.ph...42C8lpon2D0573

I'm looking to create one similar and was hoping maybe someone had a swipe file that I could get ideas from.

Also, if someone knows the pros and cons of using these types of sales letters, please do tell.

Thanks.
#called #type
  • Profile picture of the author Alex Cohen
    They look like CPA offers to me.

    CPA offers tend to have those kind of graphics and persuasion elements.

    Alex
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  • Profile picture of the author CopywritingTony
    Those are CPA offers and they convert like crazy. You need great copy and a good graphic designer.

    Best Regards,
    Copywriting Tony
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  • Profile picture of the author Andrew Gould
    One thing to keep in mind is that those adverts are all for trials, they're not asking you to commit to a purchase (well, maybe a token sum for shipping and to help qualify you).

    If you intend to use that format to make sales straight off the bat, you will need more copy.

    And make sure that whoever does the design knows the difference between designing for looks and designing for conversion.
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    Andrew Gould

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  • Profile picture of the author jeffrey73
    These are called Rebills, and they are Cost-Per-Action offers. They get you to fill in some info. and pay a small shipping fee for a FREE trial. Then they start banging your CC with charges. Once you've finally cancelled your card and got a new one, they usually make out with $100 or more easily. Very shady.


    Originally Posted by aaallday2010 View Post

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    • Profile picture of the author Cam Connor
      The 3rd one is definitely a CPA offer, 2nd almost definitely... The third one might be directly with them... Not sure how they're generating leads.
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      • Profile picture of the author Azarna
        Fastest way to make me close a website - woman with a really annoying voice suddenly hooting at me (2nd of the links).
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  • Profile picture of the author max5ty
    None of them are CPA offers.

    The advertiser isn't paying anything for advertising on a cost per action, or cost per acquisition basis because they own the website -- it's their website.

    They're simply sales pieces done with graphics that are made to look interesting.
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    • Profile picture of the author Cam Connor
      Originally Posted by max5ty View Post

      None of them are CPA offers.

      The advertiser isn't paying anything for advertising on a cost per action, or cost per acquisition basis because they own the website -- it's their website.

      They're simply sales pieces done with graphics that are made to look interesting.

      CPA Offers DO usually redirect to the actual website.
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      • Profile picture of the author max5ty
        Originally Posted by Cam Connor View Post

        CPA Offers DO usually redirect to the actual website.
        All these offers are on their actual website -- look at the URL's.

        These offers are just pages on their website...like most websites have.
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        • Profile picture of the author Cam Connor
          Originally Posted by max5ty View Post

          All these offers are on their actual website -- look at the URL's.

          These offers are just pages on their website...like most websites have.
          Agreed, but we don't know where the OP got these links... Perhaps he clicked on a banner ad that redirected 12x, and THEN finally landed on these links, which he copied and paste. Meaning, they could still be CPA offers... I'll be damned if that 3rd one isn't. lol
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  • Profile picture of the author jasonthewebmaster
    Banned
    If you look at the source code of the sites, you will see they ARE cpa offers.

    For example, the first link has this:

    Code:
    <img height="1" width="1" src="https://crm.directdigitalllc.com/click?br=2&r=277&s=0"  />
    Direct Digital LLC's tracking pixel...

    EDIT: nevermind, that is not a CPA company...
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  • Profile picture of the author Toniy
    Just jumping in quickly, hoping this doesn't count as 'digging up and old grave'... wait, that's not a saying... 'kicking a dead dog'... 'flogging a dead horse'...

    Look, whatever's appropriate for saying 'Bumping a thread that is too old to get bumped' :p

    Back to it... I'm pretty certain these are all some kind of affiliate promotion, CPA or otherwise... someone's getting paid.

    In the links:

    Lumiday: ?subid=37461217

    Big Book: OaeEntryPage?storeId=10057&mktOfferId=WMH41254&TLT SID

    Panitrol: aff=cm&affcode

    You just gotta hope they aren't OP's links

    Don't worry man, I trust ya

    At least I give you enough credit not to choose the least visited sub-forum on this site to promote the offers

    But if Nancy Jones ever speaks to me out of turn and as loudly and as unwelcomely as she just did... honestly I'll have to forget I'm a lady.

    :p

    Anyway, I don't know if you can call them 'ads' in a traditional sense. They're landing pages with copy on them, and graphics... (now I feel like I'm beating up a proverbial horse)... as mentioned above
    Signature
    Madness...
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