What are you favorite swipe files?

3 replies
What swipe files do you like the best to help with your copywriting?

I really love Gary Halbert's Motherlode Collection, Hodgson's The Greatest Direct Mail Sales Letters of All Time, and Lewis' World's Greatest Direct Mail Sales Letters.
#favorite #files #swipe
  • Profile picture of the author MikesWebShow
    I think you gotta go with (the late great) Gary Halbert and, of course, the inimitable, Jay Abraham.

    Jay's one of my all time favorites - he actually repositioned my entire thinking process about marketing and 'getting in your buyer's head'.

    If you can get a copy of "Stealth Marketing" it is worth its weight in GOLD. (Not the bogus spin offs but the actual copy (sometimes found digitally) with the many case studies.

    Although the case studies are a bit dated they are easily adaptable to our current marketplace.

    After all to quote Jay:

    "Human nature is human nature. Mankind has had the same motivations for thousands of years."
    {{ DiscussionBoard.errors[4840635].message }}
  • Profile picture of the author andynathan
    Glazer-Kennedy information is amazing. Bill Glazer's Outrageous Advertising rocks!
    Signature

    Delighfully Inexpensive: The Scientific Formula For Profitable Blogging takes you step-by-step into how to create mind-blowing content that inspires your readers to learn more about your services.
    Scientific Formula For Profitable Blogging Link

    {{ DiscussionBoard.errors[4845168].message }}
  • Profile picture of the author ryanmcgee
    The AWAI Hall of Fame Letter Book. It comes with the AWAI Six-Figure Copywriting course...but you can usually find the Hall of Fame book by itself on Amazon for a couple bucks...
    {{ DiscussionBoard.errors[4980097].message }}

Trending Topics