Best Copywriting Book?

by AlanCarr 29 replies
Prove to the Warrior Forum You Really Know Your Stuff:

For cash-strapped DIY types like myself, which is the best downloadable book on web-based copywriting?

The book that opened your eyes, boosted your confidence and gave you a glow AFTER you'd already read a few such books?

What really rocked your brain?

I have some general copy knowledge, AIDA, benefits not features, that kinnda thing; am looking for the hardcore or advanced stuff.

Am looking for a single product, not a course and certainly not video?

This is your chance to shine! Tell us not only what's great but what's great about it?

*Boost your own sales because people will know you're an expert!

*Impress your friends!

*Save me money!

OK, that last one shouldn't be there...



B.
#copywriting #book #copywriting
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  • Profile picture of the author ZelimirGraf
    When it comes to web copywriting, I loved Michael Fortin`s "The Death of a sales letter". This is a must read if you haven`t gotten your hands on it yet.
    And it`s free! :-)
    • Profile picture of the author Loren Woirhaye
      Lenny Eng's book on Clickbank is very good for a beginner,
      every bit as good as Maria Veloso's book on Web
      Copywriting - available in paperback only. I would
      start there. Bob Serling's ebook is supposed to be
      good but I doubt he covers all the layout and eye-tracking
      stuff Eng covers.

      The Make Your Site Sell ebook is free I think but it's bloated,
      dated, designed to sell site-sell.com and targeted at
      rank beginners.

      Paul Myers stuff, Michel Fortin, Clayton Makepeace, et al.
      all have powerful advice for free. Ultimately you just
      have to write everyday and get copywriting methods
      into your bones. No short cuts - but if you do it often
      enough and with enough commitment your thinking shifts
      and it gets much easier to write persuasively.
  • Profile picture of the author OnlineMasterMind
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  • Profile picture of the author maximus242
    For online its the book "Power Copywriting For The Internet" By Bob Sterling, by a FAR margin the best Ebook you can buy.

    That said, I strongly recommend you go physical course instead. If I could only buy one book it would probably be The Adweek Copywriting Handbook due to its comprehensiveness or Breakthrough Advertising.

    For just starting out the Adweek Copywriting Handbook or Bob Sterlings book is your best bet. Breakthrough Advertising is written assuming you have read practically everything else first.

    If I were starting out and just needed one book I would probably get Sterlings book, because its so step by step. If I wanted to become a killer copywriter I would get Sugarmans book because it goes into more abstract concepts that you need to be aware of but its not as easy to implement.
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    • Profile picture of the author TimCastleman
      For online its the book "Power Copywriting For The Internet" By Bob Sterling, by a FAR margin the best Ebook you can buy.

      That said, I strongly recommend you go physical course instead. If I could only buy one book it would probably be The Adweek Copywriting Handbook due to its comprehensiveness or Breakthrough Advertising.

      For just starting out the Adweek Copywriting Handbook or Bob Sterlings book is your best bet. Breakthrough Advertising is written assuming you have read practically everything else first.

      If I were starting out and just needed one book I would probably get Sterlings book, because its so step by step. If I wanted to become a killer copywriter I would get Sugarmans book because it goes into more abstract concepts that you need to be aware of but its not as easy to implement.
      Is there an echo in here or did you just say the same two books I did ;-)

      I love both of these books and for less than $50 you can get a world class copywriting education.
    • Profile picture of the author SweetPea
      Originally Posted by maximus242 View Post

      For online its the book "Power Copywriting For The Internet" By Bob Sterling, by a FAR margin the best Ebook you can buy.
      I like Bob Sterling's book, too! my sister told me about this ebook and this is the best copywriting book I've read so far.
  • Profile picture of the author maximus242
    Lol I didnt see your post until after I made my post. We must of made them at the same time. I guess great minds think alike. ;D
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  • Profile picture of the author Bigsofty
    Hi, thanks for the suggestions, keep em coming

    Have now read death of the salesletter and am nibbling my way through Gary Halbert's stuff. Tried to find the other 2 books mentioned but didn't like the $97 price tag on one, wasn't too sure about the site for the other. Will come back to them after a bit more Halbert nibbling.


    B.

    PS Just did a search for Lenny Eng. I dunno, maybe I'm fussy but I spot one serious slip-up and I grow wary and hit the back button.

    "So what did he do? Well he went out and did what most people did. He went out and bought everything he could on website copywriting.

    He spent thousands of $ dollars on research... from low priced ebooks to high priced seminar tapes and manuals. I studied the works of some of the biggest names in advertising!"

    The copywriting for his own book and he screws up 3rd person perspective with a typo..

    Mmm.

    The book may be good but I wouldn't hire someone who makes such a basic error and worse, never gets round to spotting it.


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  • Profile picture of the author centreformoneymaking
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  • Profile picture of the author Loren Woirhaye
    You are truly bewildered my friend. You've found a reseller's
    site, not Lenny's site - and read the copy of somebody who
    bought the resale rights to the book and for some reason
    wrote his own salesletter for it.
  • Profile picture of the author Bigsofty
    Loren, is this the proper page?

    Confessions of a Website Copywriter

    "I've studied thousands of winning controls in both online and offline environments, and in both lead generation and direct sales. I've scientifically analyzed how these controls worked and why.
    I've used this powerful knowledge to create high conversion websites for some of the biggest clients in the world. This includes one of the world's the largest affiliate networking companies, America's biggest book publicist and even a famous movie director.
    Today, clients routines pay me up to $6,000 for a basic sales letter. And they consider this fee a bargain because they know their investment is always returned with interest."

    Should be "routinely"...

    But you get kudos for pointing it out


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  • Profile picture of the author bambi211
    That book of Michael Fortin (I forgot the title) is a good read and a must have for budding internet writer.
  • Profile picture of the author Bigsofty
    Cheers for that find Tekstar, am currently reading it..




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    • Profile picture of the author TimCastleman
      Cheers for that find Tekstar, am currently reading it..
      Lol Bigsofty. Always about the price.

      As far as I know there was only one edition of it. I offered a copy of this plus the another book that has a lot of control pieces to BigSofty, but I guess half price with half the info was good enough

      The book is great and worth printing out. I admire Bob's ability to break stuff down into simple and actionable steps.

      Once you're done reading it I would spend the money and get the Adweek guide to copywriting.

      Great and easy read.

      Best to all.

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