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Copywriter = fisherman

by Xavier Tan
15 replies
What analogy would you link to copywriting?
I would say a copywriter is like a fisherman. Just like how a fisherman needs to choose the right bait for different fishes, a copywriter needs to choose the right words for different target audience.

Any ideas?
#copywriter #fisherman
  • Profile picture of the author Mark Andrews
    Banned
    Sheep herding...


    Best,


    Mark Andrews...
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  • Profile picture of the author Studio13
    Celtic druids were the truth bringers, storytellers and the creators of reality for their culture.

    What's interesting about the celtic druids in particular as opposed to other magi and medicine men of other cultures was their staff. This staff, which they believed was endowed with qualities to empower their created reality, was carved exclusively from Holly.

    Holly wood is a dense, snow-white wood, upon which they would cast out their words through and weave reality for the people of their culture. (Ever wonder where "Hollywood" got it's name?)

    Today, we continue to conjure up reality with our words. Our Holly wood staffs are white screens, rather than white wood - yet it's the snow-white purity of a blank page that empowers our words and casts forth our spell into the world.

    Once our camp fire stories only spread as far as the ear could hear. And now our words are carried around the world in the blink of an eye.

    We are modern day druids, magi and storytellers. We weave reality with words.
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    • Profile picture of the author Pusateri
      Originally Posted by Studio13 View Post

      We are modern day druids, magi and storytellers. We weave reality with words.
      I like the weaver metaphor for copywriting. Weaving takes individual strands and forms them into something to perform a specific function.

      Weaving for storytelling is one of the earliest known metaphors.

      There is a Proto-Indo-European name for it: wekwom teks. It means weaver of words and it goes back 7000 years. In a sense, copywriting predates agriculture.

      The teks part of wekwom teks is the root of both textile and text. A text is literally words woven into a useful form.
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    • Profile picture of the author MoneyMagnetMagnate
      Originally Posted by Studio13 View Post

      Celtic druids were the truth bringers, storytellers and the creators of reality for their culture.

      What's interesting about the celtic druids in particular as opposed to other magi and medicine men of other cultures was their staff. This staff, which they believed was endowed with qualities to empower their created reality, was carved exclusively from Holly.

      Holly wood is a dense, snow-white wood, upon which they would cast out their words through and weave reality for the people of their culture. (Ever wonder where "Hollywood" got it's name?)

      Today, we continue to conjure up reality with our words. Our Holly wood staffs are white screens, rather than white wood - yet it's the snow-white purity of a blank page that empowers our words and casts forth our spell into the world.

      Once our camp fire stories only spread as far as the ear could hear. And now our words are carried around the world in the blink of an eye.

      We are modern day druids, magi and storytellers. We weave reality with words.
      I like your analogy, and it is one that I have not heard put that way before...

      and my clan is from an ancient line of Shanachies...(Celtic storytellers and record keepers)
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  • Profile picture of the author Andrew Gould
    Originally Posted by Xavier Tan View Post

    What analogy would you link to copywriting?
    I would say a copywriter is like a fisherman. Just like how a fisherman needs to choose the right bait for different fishes, a copywriter needs to choose the right words for different target audience.

    Any ideas?
    Gary Bencivenga (I think) used a fisherman analogy. But he looked at it from a different perspective:

    "You need to think like the fish, not the fisherman."
    Signature

    Andrew Gould

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  • Profile picture of the author MissTerraK
    An artist.

    Just as a good painting evokes desire, emotion and pulls the viewer in, a copywriter creates another type of masterpiece, however the paint they use are the words they choose as their artistic expression to draw the viewer in.

    Terra
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  • Profile picture of the author Pusateri
    A copywriter is like a 70s songwriter. His words make stars of lesser men and his glorious field of chest hair is softer than a 500 thread-count pillowcase. Rest easy, Baby. Daddy knows your USP.
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  • Profile picture of the author kiteg2
    Sheep herding...
    Good Call.
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    • Profile picture of the author slamp
      Banned
      yeaaaa.. fisherman

      before go fishing.. know where your fishes are..

      then know what will they eat.. know what will they avoid..

      know how they move.. how they "fights"

      then fishing will be so much fun
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      • Profile picture of the author Azarna
        An artist, painting a scene.

        We use words instead of paints, but still have to consider the angle that the finished piece will be presented from. We also have to consider the overall mood of the piece and this dictates the palette of words we use.

        We aim to not only represent something with our words but to move the viewer (reader), to play with their emotions, just as the artist does more than replicate a scene.
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  • Profile picture of the author Pusateri
    Originally Posted by Christian Chan View Post

    off topic. mods please move this thread.
    Are you suggesting it needs to be in the fishing forum?
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  • Profile picture of the author IdrisSG
    $10,000 a day social escort

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    Originally Posted by Xavier Tan View Post

    What analogy would you link to copywriting?
    I would say a copywriter is like a fisherman. Just like how a fisherman needs to choose the right bait for different fishes, a copywriter needs to choose the right words for different target audience.

    Any ideas?
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