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How to Write a Lucrative Sales Letter

by ricky709
10 replies
Hello Warriors,

This is the first time I intended to write a sales letter for one of my upcoming service. However, I have no clue on how to write an effective sales letter. There are plenty of good sales letter examples, but I am still stuck with the fundamentals of creating a sales letter. Few of the questions going through my minds are

1) What font to use
2) Which software/program to use to generate sales letter
3) Which font color is the best
4) Where to get some of the graphics from

Hope to get a help from here.
#letter #lucrative #sales #write
  • Profile picture of the author Real-TechGuy
    The best advice I can give you is to DO IT NOW

    Fonts? Colors? Who cares! Just go write your letter and put it up. Then run some traffic to it to find out if it converts.
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  • Profile picture of the author John_S
    Should your letter not convert -- because you do not know how to write an effective one -- then hire. Or start reading some books on the subject.

    Testing is fine When You Know What You Are Doing. When you truly don't know what is effective and what is not, you don't know what to change. You don't know which example letter approach is going to work better.

    You can test out a million variations and still be stuck with very poor results. But the hope is "hey, it's just writing, anybody could do it." So go right ahead and prove that false with as many random attempts as you need.

    Stick to simple common fonts. Like a sans serif such as Verdana.

    What software to use? What's this for, a printed mailed sales letter or online? If online, you'll have to learn layout and markup HTML and CSS minimum. That's a whole different set of books.

    Best thing to do is hire.
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  • Profile picture of the author Pusateri
    If the reader notices the font it is the wrong font.
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  • Profile picture of the author Jason Kanigan
    Stick with black text. If you really need something to stand out, you could use red or blue, but it's not vital. Make sure your font is readable: I have a restaurant menu here that has an ill-advised Calligraphy font which makes H's look like S's and I's look like %'s (Some of the ***anator Pizza...%t's Great, anyone?").

    What is most important is that your letter provide reasons to do business with you that are urgent and persuasive.

    Readers must "get" the idea that you understand their business and can help them, and are not just throwing another product or service their way. Don't assume that they will connect the dots and immediately know what you can do for them and why. Spell it out in an interesting way.
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    • Profile picture of the author Azarna
      Get someone else to read through it before you put it online. If there is no one around to do this, then read it out loud, this is a great way to spot errors.
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      • Profile picture of the author Mark Andrews
        Banned
        Hello Ricky

        If you're stuck instantly on the fundamentals of copywriting, you haven't got a cat in hell's chance of pulling in a good conversion rate.

        Doing this yourself could be one hell of an expensive mistake.

        Your business reputation is at stake. Your time valuable. If you truly value your business, you'll see that hiring a highly experienced professional copywriter is the best course of action for you right now.

        Don't be tempted to do this yourself if you don't even understand the basics.

        Hiring a professional copywriter is an investment in your future. Your risk hiring a pro will be reduced to a minimum - do this yourself and the risk of failure rises dramatically.

        At the end of the day you want to see a good profit in your business not a loss. Is this honestly a risk worth taking when you self admit that you know next to nothing about the copywriting craft?

        Put quite simply... nobody here on this thread could even hope to teach you the basics from just a few forum posts. It just ain't gonna happen.

        Stop thinking about it, worrying yourself silly and hire a professional who knows exactly what they're doing. This is the best and simplest advice you can be given at this moment in time.

        Best,


        Mark Andrews...
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  • Profile picture of the author slowdriver
    I like black and red font color. I would hire someone to do it if you can.
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  • Profile picture of the author IdrisSG
    Those challenges you're facing aren't the fundamentals of copy.

    What you're talking about seems more like the design/layout/look of the copy once its written.

    The best advice I can give you on writing your first salesletter would be this:

    Know what the fundamentals are.

    If you've got a product, try persuading people around you, who could be your potential customers to get the product.

    If you're selling a hair loss remedy, try persuading someone who wants to fix their hair loss problem to get your remedy.

    Do this a few times and over the course of your experiment you'll learn the subtleties of what makes a sale.

    Then look at a salesletter you've recently read that made you buy.

    Study it and compare it to your experiences of attempting to sell your hair loss remedy.

    Your eyes will start to open up a little...
    A lightbulb will be switched on inside your mind...

    Get a book like Dan Kennedy's Ultimate Salesletter (lots of libraries have it), read it till you know it.

    Then... you've got the fundamentals of writing a salesletter.









    Originally Posted by ricky709 View Post

    Hello Warriors,

    This is the first time I intended to write a sales letter for one of my upcoming service. However, I have no clue on how to write an effective sales letter. There are plenty of good sales letter examples, but I am still stuck with the fundamentals of creating a sales letter. Few of the questions going through my minds are

    1) What font to use
    2) Which software/program to use to generate sales letter
    3) Which font color is the best
    4) Where to get some of the graphics from

    Hope to get a help from here.
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  • Profile picture of the author Chris Prescott
    Cool, this makes a lot of sense, very helpful sales letter info, thanks
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  • Profile picture of the author ARSuarez
    Originally Posted by ricky709 View Post

    Hello Warriors,

    This is the first time I intended to write a sales letter for one of my upcoming service. However, I have no clue on how to write an effective sales letter. There are plenty of good sales letter examples, but I am still stuck with the fundamentals of creating a sales letter. Few of the questions going through my minds are

    1) What font to use
    2) Which software/program to use to generate sales letter
    3) Which font color is the best
    4) Where to get some of the graphics from

    Hope to get a help from here.
    Your problem will be quickly resolved if you read..

    1) How to Write A Good Advertisement by Vic Schwab

    2) The Ultimate Sales Letter by Dan Kennedy

    3) Cashvertising by Drew Eric Whitman

    4) Tested Advertising Methods by by John Caples (4th Edition)

    5) How To Write Letters that Win by The System Company (like a condensed form of The Robert Collier Letter Book - can be read faster, too)

    You're off to the races. And you'll learn more this way than anyone on here telling you otherwise. All of the books I mentioned are relatively quick reads - most are pretty slim, so, you can have 'em all done in a week or two.

    -Angel
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