Post Card Lead Generation Copy

Craig Garber is very good at 2-step lead generation.

Here's a sample of one where it consistently gets a 5 to 1 ROI.

Also don't under estimate how good he is at targeting.

Samples Of 2-Step Direct-Response Display Ads

Best,
Ewen

P.S. Scroll down to bottom and you'll see another.

I think that's a really good start. I think the image you put on the post card will have a big impact on response. I'd worry about that more than the copy at this point - You're copy's already quite good.

Why not send out a postcard with instructions on how to apply for a free custom website.

Include space on the card for them to complete their details and reply to a freepost address and give a website they can go to as an alternative to fill out their details online.

You could still have the recorded message with voicemail after to collect leads, but having these other options will increase response as many are adverse to the telephone.

The success of a campaign like this depends on the reason why you are giving it away free.

Claim something is free and no one will believe you. Give them a plausible reason why you are giving it away free and you are onto a winner.

People don't trust free unless they can see what is in it for you. Show them how it is mutually beneficial and you will see a massive difference in response.

(Trust me, I have spent the last year fine tuning a very similar offer)

**EDIT***

PS. Having the recorded message about how to chose a web designer doesnt sound good to me. I would have the recorded message purely of the benefits of the report. All the things the report will do for them and the reasons why they should leave their details after the beep.

Also why make a report educating someone why they need a website? If they respond to the offer they obviously need a website so its kinda redundant.

Perhaps there are some points you have left out but right now I think you need to work on the plan a little.

How big is your postcard? If that's all your copy you're leaving a lot of money on the table by not using the remaining real estate.

I'd add benefit/reason why body copy and push them to a site like getfreewebsitenow.com or greenbayfreewebsites.com etc

You always want to test, but "Free Website" is a strong offer, so I don't think you need the phone-in step.

Colm

It's a good start.

My only concern is that other businesses are doing it too. You have the POE (point of entry) benefits but you don't have the POD (point of differentiation) benefits.

Also, feel free to tweak the headline a bit. For example, what is the main benefit of having a website?

"Do You Want More Traffic To Your Business With A Free Website"

or

"Do You Want To Save $247 And Get A Free Website Today?
(Limited offer only. 25 available. First come, first served)

The "Free Recorded Message" part though turns me off. I am expecting to hear a long pitch about if I purchase this and that and that I will be able to get a free website.

So, I would instead say:

"Call 555 - 555 - 555 and listen to a 2:41 minutes recording telling you how to get your free website. It's not a sales pitch and we won't try to sell you anything.

Now, there's another thing I don't understand. You are giving them a free website or not. If you are selling them the website, then the headline is false. It's misleading. If it's only a free report in how to pick the ideal web designer (something like Ogilvy did once for his agency) then say ...

"Are You Making These 33 Mistakes When Hiring A Web Designer"
(I'd be especially careful with mistake 14 - it almost ruined a small entrepreneur)

Razvan