Emails: using name in subject line no longer a good idea? (test results?)
Nowadays I see this being used less (and also strategically only capturing optin email addresses, not emails + firstname like we used to)... I heard that using firstnames and the word "you" in subject lines may trigger spam filters.
Anyone tested the difference lately? I'll start split testing email creatives with and without firstnames in subjects, and check click vs open rates... would be good to hear if anyone else has found whether there's still an advantage (or disadvantage) to use firstnames in email subject lines..
thanks,
ken
Cheers, Laurence.
Writer/Editor/Proofreader.
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