What exactly do you do with PLR articles?

Excellent advice.

I just want to add another point. In my opinion PLR is nothing for beginners but for advanced marketers who know how to use it.

PLR is a great way to leverage things. The biggest advantage of PLR is quantity and instant availability. Obviously you can get 5-10 times more PLR articles than original work for the same price. You can buy PLR packs for almost any topic in masses.

This makes it possible to create a huge amount of different sites, for example feeder sites (like blog farms) that redirect traffic and links to your money site (which has original content of course).

Another use are the dozens of Web 2.0 properties. Principle is the same, get as many pages up there with your links on it.

PLR is great to scale up things. Consider that most people that buy PLR don't use it anyway because they don't know how to use it. Most people simply never do anything with it. I also would recommend using one of the less known PLR content providers to increase the chances that not too many marketing pros make use of the same content.

I still have PLR content on my hard disk that is now two years old but when I check with copyscape, I often get zero results, means nobody has used it. Or I only get 3 or 4 alerts. If you go with the highly popular PLR sites you get 30 or more alerts.

Gunter

There is nothing at all wrong with using PLR, as long as you understand the concept. There are many products we as consumers use every day manufactured as "private label" and redistributed with labeling. For example, this "private label" concept is very common in the offline publishing, education, cleaning products, vitamins, food, manufacturing and the automotive industry to name a few. Think of PLR as the raw material to develop your own products and branding.