Does Copywriting Make You Live Longer?
Consider this…
The average life expectancy from 1930-2007 works to 73.7. (Source: National Centre for Health Statistics www.cdc.gov)
Now, look at this…
1. Maxwell Sackheim Age at death 92
Remembered for the headline: Do You Make These Mistake In English? Was a control for 40 years.
2. John Caples Age at death 90
Remembered for 5 Books and the headline: 'They Laughed When I Sat Down At The Piano…'
3. Bob Stone Age at death 88
Remembered for the remark: 'Your first 15 words count more than the 15,000 words that follow!'
4. David Ogilvy Age at death 88
Remembered for 2 books and the headline: 'At 60 Miles an Hour The Loudest Noise in This New Rolls-Royce Comes From the Electric Clock.'
5. Martin Conroy Age at death 84
Remembered for the two young men letter for the Wall Street Journal that was a control for 28 years.
6. Victor Schwab Age at death 82
Instrumental in the Dale Carnegie work 'How to Win Friends and influence People'.
7. P T Barnum Age at death 81
Known for organizing great shows in the 19th century
8. Maxwell Ross Age at death 80
Wrote many stunning letters in the 60s and 70s
9. Leo Burnet Age at death 78
Marketing master
10. Ed Mclean Age at death 77
Remembered for his Newsweek letter with the opening: 'If the list upon which I found your name is any indication…'
11. Ralph Ginzburg Age at death76
Great writer who broke taboos .
12. Bill Jayme Age at death 75
Instrumental for the success of many magazines in 60s and 70s. His letters had fascinating openings like: 'If your boss's zipper is undone, should you say something or just keep on smiling?'
13. Rooser Reeves Age at death 74
Coined the words 'Unique Selling Proposition' USP
What do you think?
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Steve The Copywriter -
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Mark Andrews Banned-
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Steve The Copywriter -
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Doceye -
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Xavier Xu -
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MoneyMagnetMagnate -
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