Does Copywriting Make You Live Longer?

by abugah
6 replies
I am just wondering… do copywriters live longer than the national average?
Consider this…
The average life expectancy from 1930-2007 works to 73.7. (Source: National Centre for Health Statistics www.cdc.gov)
Now, look at this…
1. Maxwell Sackheim Age at death 92
Remembered for the headline: Do You Make These Mistake In English? Was a control for 40 years.

2. John Caples Age at death 90
Remembered for 5 Books and the headline: 'They Laughed When I Sat Down At The Piano…'

3. Bob Stone Age at death 88
Remembered for the remark: 'Your first 15 words count more than the 15,000 words that follow!'

4. David Ogilvy Age at death 88
Remembered for 2 books and the headline: 'At 60 Miles an Hour The Loudest Noise in This New Rolls-Royce Comes From the Electric Clock.'

5. Martin Conroy Age at death 84
Remembered for the two young men letter for the Wall Street Journal that was a control for 28 years.

6. Victor Schwab Age at death 82
Instrumental in the Dale Carnegie work 'How to Win Friends and influence People'.

7. P T Barnum Age at death 81
Known for organizing great shows in the 19th century

8. Maxwell Ross Age at death 80
Wrote many stunning letters in the 60s and 70s

9. Leo Burnet Age at death 78
Marketing master

10. Ed Mclean Age at death 77
Remembered for his Newsweek letter with the opening: 'If the list upon which I found your name is any indication…'

11. Ralph Ginzburg Age at death76
Great writer who broke taboos .

12. Bill Jayme Age at death 75
Instrumental for the success of many magazines in 60s and 70s. His letters had fascinating openings like: 'If your boss's zipper is undone, should you say something or just keep on smiling?'

13. Rooser Reeves Age at death 74
Coined the words 'Unique Selling Proposition' USP


What do you think?
#copywriting #live #longer #make
  • Well, choose the wrong clients and the stress will probably kill you long before your time was supposed to be up.

    Chase only the $25,000 - $45,000 a pop clients and you may well keel over with starvation.

    Choose the right clients, charge fees that work for you and them.

    Keep learning how to write sensational copy that gets results - and you should live a long and happy life.


    Steve


    P.S. Best not to follow my lifestyle - living like a writer.

    Smoking like a chimney, drinking gallons of coffee, eating at my favorite diner (The manageress has a strict "no health" food policy) and often working 18 hours stints.

    And enjoying the occasional triple, single malt scotch - Laphroaig from the beautiful Isle of Islay, Scotland. It tastes like bark, rolled in seaweed, smoked in peat and drenched in TCP - it's an acquired taste.

    But amazingly my last medical showed I was in good condition.

    So far so good.
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    • Profile picture of the author Mark Andrews
      Banned
      Next time you're down this way Steve, go to the village of Constantine between Mawnan Smith and Gweek, it's only a small village but has one of the best if not the best selection of whisky in the UK.

      It's pretty famous for this fact, it's literally a whisky drinkers paradise.

      http://www.drinkfinder.co.uk/whisky.html

      Here you go a bargain, just £2,716.25 a bottle ($4,378 a bottle)...

      http://www.drinkfinder.co.uk/whisky/...49-1-70cl.html

      Best,


      Mark Andrews
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      • Originally Posted by Mark Andrews View Post

        Next time you're down this way Steve, go to the village of Constantine between Mawnan Smith and Gweek, it's only a small village but has one of the best if not the best selection of whisky in the UK.

        It's pretty famous for this fact, it's literally a whisky drinkers paradise.

        Single Malts, blended whisky, vatted malts, bourbon and Irish whiskey - DrinkFinder

        Here you go a bargain, just £2,716.25 a bottle ($4,378 a bottle)...

        Auchentoshan 50 years old - DrinkFinder

        Best,


        Mark Andrews

        What a bargain!

        And there's me popping into Waitrose (a UK supermarket) to buy laphroaig at a mere $60.00 a bottle.

        Steve


        P.S. Laphroaig is one hell of a good taste, but for some it's a bit too much. Many say it's a "hooligan" of a whisky. You could try Lagavulin - still has that unique Isle of Islay flavor but a little milder - costs about $90.00.

        If you're tempted to splash out on the wonderful Auchentoshan - for goodness sake don't drink it, it's an investment, there's only 18 bottles left in the UK.

        Better make that 17, Marks just bought a bottle...
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        • Profile picture of the author Doceye
          The reason all the masters live that long is because of the deal they made with the devil.

          Devil: "Sure ... you can hang around 80, 90 years if you want. But once you do go, your lying, hype-slinging, hysterical-histrionics-spewing arse is mine. All mine."

          Advertising guy: "Okay."
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  • Profile picture of the author Xavier Xu
    Read "Outliers - The Story of Success" by Malcom Gladwell.

    It brings some great insight in why some people live more than others. Yes, the ocupation of copywriting may be less stressful or less risk prone (by the simple fact that you are working at home you are reducing your risk) than others.

    However, saying that copywriting alone increases life expectancy is not accurate. You would have to take into consideration every copywriter that ever lived, not only, 14.
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  • Originally Posted by abugah View Post


    4. David Ogilvy Age at death 88
    Remembered for 2 books and the headline: 'At 60 Miles an Hour The Loudest Noise in This New Rolls-Royce Comes From the Electric Clock.'
    What do you think?
    Thanks for these...great copywriting may not make you live longer - but you will live forever...

    That David Olgilvy copy reminded me...

    I was at a Car Show once many years ago looking at an old RR manual from the 1920's...the first 3 words in the instructions on "How to Change a Tyre" were, "Instruct your man..."

    So basically, the instructions on how to change the tyre was to tell your driver to get out and fix it...:rolleyes:
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