The Zero Moment of Truth
I'm just starting to read it right now... and it's already getting me worked up...
What are your opinions about how we can fully utilize the understanding that more and more consumers are researching products and services for reviews BEFORE making a purchase?
Are the rules the same as ever... and strong copy will always outwit the need for other perspectives?
OR
Will copy become even more effective when it's backed up by glowing user reviews on sites like Yelp or Facebook? (Even if you have AMAZING testimonials to exhibit...)
I mean hey, let's face it...
Consumers are obviously becoming more savvy buyers because of smart phones and the internet in general.
There's such a plethora of information available about virtually EVERYTHING!
It seems like thinking ahead to how people will verify information that copy insinuates is more of a pressing issue than ever.
By the way, watch some of the videos on the ZMOT website. There were some fantastic points, including how to use negative reviews and conversations to your favor.
Anyway...
...I'm just thinking out loud here... but I think the need to integrate the more astute buying practices of consumers should be addressed by the copywriting community...
Or am I being obtuse? (A favorite line of mine from The Shawshank Redemption...)
Nothing to see here
Nothing to see here