Why Does Everyone Recommend The 4th Edition Of Tested Advertising Methods?

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I just purchased the 4th Edition (1974 edition) of Tested Advertising Methods off Amazon.com for $2 plus shipping. I was going to buy the newest edition but some people suggested that the 4th edition was better. I believe the publisher made some significant changes to it without approval from the author who has since passed. What's the difference between the new one and the older one?
#4th #advertising #edition #methods #recommend #tested
  • Profile picture of the author ThomasOMalley
    John Caples' last revision of Tested Advertising Methods was the 4th edition of this book.

    When another person revised this text for the 5th edition, a fair amount of Caples' original material and ads were left out. I have both editions and I prefer the words of the master copywriter himself.
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