The difference between poor sales copy and a dead Market!!!

18 replies
Hi to All.

I am quite new to IM. I was wondering how do you determine whether it is your sales copy that is useless or that you are possibly in a market where you don't have real buyers?

I have a website Cures for Sciatica - Management of Sciatica - Sciatica Info. It is my first try with building a website.

I have about 40 visitors on average per day. I know it's not a lot, but I think I can at least expect some opt ins into my email mini course. I mean 3 opt ins for about a thousand page views does not sound right. I read somewhere that you can expect a 3 to 5 percent opt in rate. That would compute to about 30 opt ins per thousand page views.

I quickly went through Chris Ramsey's list and I am sure if anyone follows the criteria in the list exactly they would be successful with sales and opt ins.

My problem is I cannot comply with many of the things mentioned in the list, like for instance I have no sales jet so I don't have testimonials to ad. I am also trying to get opt ins to my email list. I am sure that would be different from my sales copy.

I have a sales copy as well and would love any comments on that as. You can find it here {BLANK}.

Any comments would be greatly appreciated.
Thank you

Martin
#copy #dead #difference #market #poor #poor sales copy #sales
  • Profile picture of the author Andrew Gould
    Originally Posted by Ystervark View Post

    I was wondering how do you determine whether it is your sales copy that is useless or that you are possibly in a market where you don't have real buyers?
    The easiest way is simply to see if anyone else is successfully selling them anything.

    I have a sales copy as well and would love any comments on that as. You can find it here {BLANK}.
    The biggest issue with your sales page is the complete lack of proof and credibility. You're giving me absolutely no reason at all why I should believe anything you say.

    And if I don't believe you, I'm not going to buy from you.

    You say you haven't got any testimonials. Then get some. Just give your guide away for free to a few sufferers.

    But even then, you're going to need more than a few testimonials to convince your prospects.

    You need to tell them why they should listen to you and why they should believe your claims.
    Signature

    Andrew Gould

    {{ DiscussionBoard.errors[5024238].message }}
  • Profile picture of the author Ystervark
    Hi Andrew.

    Thank you very much for your input. I will start by getting some testimonials first.
    {{ DiscussionBoard.errors[5025006].message }}
  • Profile picture of the author mgkimsal
    A "minnie" course makes me think either of a mouse, or that you can't spell, losing credibility. :/
    {{ DiscussionBoard.errors[5025497].message }}
  • Profile picture of the author Ystervark
    Thank you Michael.
    I will make a note of that.
    {{ DiscussionBoard.errors[5025515].message }}
    • Profile picture of the author thehorizon
      One way to check is if there are any commercialized products in that market "battling" for market share. If there are many, the potential is quite high. However, a market can be dead in two ways: zero demand due to zero prospects, or zero demand due to a common resistance against the products in that market. Check if the market's products are coming out with "new mechanisms" or framing, and expand on the successful ones. If not, form your own mechanism (hit or miss) and market not to the individual, but to the relatives of that individual. People really love their kids and wife more than they love themselves. That's why insurance never dies.
      {{ DiscussionBoard.errors[5025602].message }}
      • Profile picture of the author Ystervark
        Thank you thehorizon. I will take a look at how I can change my selling angle. At this stage I might show the potential buyer what it would mean to his direct family if he is in great health again.
        {{ DiscussionBoard.errors[5025708].message }}
        • Profile picture of the author Stephen Bray
          The site lacks any sense of personality. What's
          your story? Why did you specialise in Sciatica?

          I know you probably ran some numbers through
          Wordsense, or Google, but were I suffering with
          sciatica that's not a good enough reason to trust
          you!


          Did your uncle suffer with sciatica? Are you an
          osteopath, or a physician who specialises in
          sciatica cures.


          Did a native American heal you of chronic sciatica
          during a moon lit sweat lodge ceremony?

          Bring me hope, bring me freedom, bring me love

          Stephen
          Signature
          Send me a DM, or visit my support desk to contact me: http://support.stephenbray.com
          {{ DiscussionBoard.errors[5025920].message }}
          • Profile picture of the author Ystervark
            Hi Stephen.

            Thank you for the different way that you made me look at my site. I understand that I need to put some of my own personality in my site. The questions that you ask gives me great guidelines for a start in the right direction.
            {{ DiscussionBoard.errors[5026049].message }}
          • Profile picture of the author Ystervark
            Angel.

            Thank you for your input. This really gives me another angle to work from. I think to find a doctor or two who would be willing to give me a review of my product would not be that difficult.

            I am already working on the testimonials.

            I am sure I can find a few authority studies from institutions that I can use in some way.
            {{ DiscussionBoard.errors[5026079].message }}
  • Profile picture of the author ARSuarez
    I've got some ideas for you.

    1) send your product to a doctor(s) to review. Ask them if they would just write a few words about how they feel about the solutions presented.

    2) Get testimonials

    3) Once you have the above 2, send the product to several media outlets (newspapers, magazines, etc) as press releases - get interviewed on the subject.

    4) Write articles

    5) Find studies from institutions that endorse some of the ingredients or whatever you advise as a solution.

    6) Lather, rinse, repeat.

    This is pretty much a formula for getting proof and credibility on the cheap. Social proof, authority figures, another dash of social proof, presentation of yourself as an expert (by writing articles on line that all come back to your ebook/product).

    You can pretty much use this for any product or service. Before I decided to drop my carpet cleaning company, I had planned to ask for doctors to evaluate my methods and chemicals I used.

    It just takes 1 or 2 of them saying "pretty good" to have authority.

    Best,

    Angel
    {{ DiscussionBoard.errors[5025943].message }}
  • Profile picture of the author JimBetrue
    If you're getting 40 visitors a day, there's at least some interest. That doesn't mean that there's a market willing to spend money, but there is some interest.

    There are a lot of things wrong with your page from the copy to the layout. With an opt-in page, you have to get to the benefits immediately. The promise of 'One Single Thing' isn't enough. The visitor immediately thinks, "If it's only 1 thing, why don't you just share it here? How does that justify a mini course?"

    I would recommend a special report over a mini course. People already have too many emails, they're not looking to receive your information spread out over several of them.

    Your opt-in has to be above the fold. You're wasting 1/2 the space above the fold with your header, a boring headline, and 3 lines of red text telling people to sign up.

    I know a lot of people (myself included) who could easily create a page that would kick this one's ass all day long. My concern for you is that you're so far off base that it will take you forever to work through it on your own. Do yourself a favor - determine if you even have a market and then hire some professional help.
    {{ DiscussionBoard.errors[5026624].message }}
  • Profile picture of the author max5ty
    Originally Posted by Ystervark View Post

    Hi to All.

    I am quite new to IM. I was wondering how do you determine whether it is your sales copy that is useless or that you are possibly in a market where you don't have real buyers?

    I have a website Cures for Sciatica - Management of Sciatica - Sciatica Info. It is my first try with building a website.

    I have about 40 visitors on average per day. I know it's not a lot, but I think I can at least expect some opt ins into my email mini course. I mean 3 opt ins for about a thousand page views does not sound right. I read somewhere that you can expect a 3 to 5 percent opt in rate. That would compute to about 30 opt ins per thousand page views.

    I quickly went through Chris Ramsey's list and I am sure if anyone follows the criteria in the list exactly they would be successful with sales and opt ins.

    My problem is I cannot comply with many of the things mentioned in the list, like for instance I have no sales jet so I don't have testimonials to ad. I am also trying to get opt ins to my email list. I am sure that would be different from my sales copy.

    I have a sales copy as well and would love any comments on that as. You can find it here {BLANK}.

    Any comments would be greatly appreciated.
    Thank you

    Martin
    I actually had sciatica round feb or this year.

    I did a google search and looked at all the ebooks, etc.

    If someone had just came out and said:

    Here's an instant cure to sciatica, I'd have bought right then.

    There's a hidden niche that's a gold mine, that's yet untapped...I've been wondering when someone will tap it.

    Not necessarily about sciatica....
    {{ DiscussionBoard.errors[5029606].message }}
  • Profile picture of the author Ystervark
    Hi Jim.

    Thank you for your honesty. I was also starting to think along the same lines as you are suggesting.
    {{ DiscussionBoard.errors[5030592].message }}
  • Profile picture of the author Ystervark
    Max5ty

    Thank you for you remarks. I think my main problem is my sales copy. I will have it changed and then I will see what happens.
    {{ DiscussionBoard.errors[5030604].message }}
    • Profile picture of the author Azarna
      "On this site you will learn how to become back pain free and maintain that state of health for the rest of your life."

      So why do I need to sign up for your course? Why is this information not on the site?
      {{ DiscussionBoard.errors[5034347].message }}
  • Profile picture of the author Increase Media
    If you don't see at least 3 people advertising on Google Adwords in the niche then 9 times out of 10 the people in that market are not willing to pay money for the information they are seeking.
    {{ DiscussionBoard.errors[5034607].message }}
    • Profile picture of the author Ystervark
      Thank you Azarna.

      Point taken I will have to rephrase that line.

      Martin
      {{ DiscussionBoard.errors[5062172].message }}
  • Profile picture of the author Ystervark
    Best Damn Content

    Thank you for the reply. I must say I do see quite a lot of ads in certain keywords.

    Martin
    {{ DiscussionBoard.errors[5062187].message }}

Trending Topics