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Joe Polish- I Love Marketing- Video Sales Letter

by KingOfContentMarketing
15 replies
This is an interesting episode of I Love Marketing with Joe Polish and Dean Jackson. They talk with Jon Benson who took his conversion rate from 1% to 6% using "ugly" video sales letters.

Episode 44:The one with Jon Benson (video sales letters) « I Love Marketing
#joe #letter #love #marketing #polish #sales #video
  • Profile picture of the author ydraw2011
    Thanks for the link. I am all about video marketing and seeing what works.
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  • Profile picture of the author kayetaylor
    Thanks for sharing, I will check it out.
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    • Profile picture of the author Harlan
      If you don't know Joe and Dean:

      Joe started out as a Dan Kennedy student. Dan wrote his first sales letter for his carpet cleaning program and he built that into a HUGE business. Along the way Joe began studying with Gary Halbert, John Carlton and many many others.

      Dean Jackson is the smartest guy you've never heard in marketing. Dean's niche is real estate. Dean's number is on speed dial for every major marketer you've ever heard of.

      Not only is Dean super on the ball, he's also one of the nicest guys you'll ever meet.

      Listen to the entire series and subscribe to it in iTunes. They've got some great content.

      These guys know their stuff and have made millions and millions to prove it.

      Of course, not as much as some troll who visits the copywriting forum but that's life.
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      Harlan D. Kilstein Ed.D.
      Free NLP Communications Course at http://www.nlpcopywriting.com
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      • Profile picture of the author The Copy Nazi
        Banned
        Originally Posted by Harlan View Post

        These guys know their stuff and have made millions and millions to prove it.

        Of course, not as much as some troll who visits the copywriting forum but that's life.
        Laugh Out Frigging Loud. I mean it. That's funny.

        BTW if you're producing video (and you should) there are some BRILLIANT bits of info here. The audio comes with a downloadable transcript.

        So many good quotes. Here's one -
        The hard part is not the writing, it’s the sitting
        down to write.
        Thanks Joe. This has made my day.
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  • Profile picture of the author paul wolfe
    Has anyone ever done a split test with a 'butt ugly' sales letter against a 'video boss' style sales letter?
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    • Profile picture of the author Harlan
      Originally Posted by paul wolfe View Post

      Has anyone ever done a split test with a 'butt ugly' sales letter against a 'video boss' style sales letter?
      There are so many factors to test but Agora has chosen the butt ugly video over the butt ugly sales letter.

      It's made them a few hundred million dollars....
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      Harlan D. Kilstein Ed.D.
      Free NLP Communications Course at http://www.nlpcopywriting.com
      http://overnight-copy.com
      Get Fit In Four Minuteshttp://just4minutes.com
      Learn how to build a Super Site Without SEO http://supersiteformula.com

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      • Profile picture of the author GKIC
        As the videographer for Dan Kennedy and Bill Glazer, I have found that the "ugly" video sales letters are more successful. Here's why:

        1) flashy effects scream cheesy scam
        2) leaving out people and sticking to text forces the audience to read the copy
        3) the psychology is in the copy and humans will react the same way to great copy every time

        I've met Joe plenty of times, I've been through John Benson's course and video boss but I must say at this time the most successful VSL is the ugly kind.
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        • Profile picture of the author paul wolfe
          Originally Posted by GKIC View Post

          As the videographer for Dan Kennedy and Bill Glazer, I have found that the "ugly" video sales letters are more successful. Here's why:

          1) flashy effects scream cheesy scam
          2) leaving out people and sticking to text forces the audience to read the copy
          3) the psychology is in the copy and humans will react the same way to great copy every time

          I've met Joe plenty of times, I've been through John Benson's course and video boss but I must say at this time the most successful VSL is the ugly kind.

          Thanks for posting that - have you done split tests of 'butt ugly' v Video Boss style for Dan and Bill?
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          One Spoon At A Time
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          • Profile picture of the author bankableResults
            If every Internet marketer would read John Caples books, Vic Schwab´s "How To Write a good Advertisement, Claude Hopkins "Scientific Advertising" and Eugene Schwartz "Breakthrough Advertising"...

            ...They´d realize that everything John Carlton, Dan Kennedy, John Benson, Joe Polish and Gary Halbert (to name a few) do is based solely on the principles in these books.

            They have realized something important, that most marketers never realize... And that is...

            What brought in dollars then, is what´s brings in dollars now...
            No matter what media you use!


            That´s all you need to know. But since most people believe in magic, unicorns and secret maps to success... ahh, what´s the point anyway?

            Let´s skip straight to the bottom line of this post: You can learn everything you need to know to be successful in any media in the timeless books listed above.

            Just read them will you? And if you have read them, just read them again.

            Peace.

            //Sara
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  • Profile picture of the author RHert
    Thanks for the link. I'll have to listen to this.
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    Copywriting at it's Best! - Tips and tricks to connect with your reader.
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  • Profile picture of the author Alex Cohen
    Originally Posted by joe golfer View Post

    This is an interesting episode of I Love Marketing with Joe Polish and Dean Jackson. They talk with Jon Benson who took his conversion rate from 1% to 6% using "ugly" video sales letters.

    Episode 44:The one with Jon Benson (video sales letters) « I Love Marketing
    Jon Benson made a return visit a couple weeks ago. A good interview...

    Episode 122:The one with 3X Formula developer Jon Benson « I Love Marketing

    Alex
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  • Profile picture of the author sparkwisdom
    I joined Video Genesis and they did a module on the "Ugly" Sales Letter video.
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  • Profile picture of the author Matt Cook
    Ah cool, you finally pushed me over the edge to listen to Joe's podcasts. Have been subscribed for a while now.
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    Discover The Step-By-Step Turn Your Website Visitors Into Leads, Sales & Repeat Customers <- Check Out My 4 Hour Video Course
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