One Of The Biggest Sales Letter Mistakes Made In Internet Marketing (Must Read)..

Here it is:

Not testing price.

Of all the elements that comprise your sales page price is one of the very top (if not the top) factor when it comes to conversion rate.

Yet so few people test price.

My advice = start testing right now on any of your sites where you're not currently doing it.

The chances are good 1 out of 3 or 4 you test will be FAR more profitable.

I was reading a Ted Nicholas book recently and he often tested 4 price points with large differences between each one.

i.e $27,47, 67 and 97.

Jay Abraham also said that one offer that was $100 dearer outpulled the cheaper option by a HUGE margin in one of his tests.

This is why it's so vital to test price.

In one new market I'm in at the moment I was initially testing headlines and then said "screw it" I'm going to test price.

I've only just started this new price test but it will be interesting to see the change and I look forward reporting it back here on the Forum.

Okay...(let me catch my breath)

Here is one more thing to consider too...

Sometimes cheaper prices can work better...even if they make you a little less profit.

Why?

You get more customers to market to on the back-end.

If I could get 2 sales at $39 or 1 at $97 from every 100 visitors I'd seriously consider the lower one to be more valuable because at the end of 1 year my customer list would be twice as large...

...which if "worked" correctly can produce WAY more profit than the initial slight comparitive loss.

So to cap this post off I urge everyone to pay more attention to price in all of your offers and don't be scared to test it because people might see it.

Your increased profits are worth much more than a couple of customers who may be annoyed that they paid more (and you can always reimburse anyone who notices anyway...)

Good luck with making more money!

Kenneth