Which One of These Two Headlines Made More Money?
Headline A
''How to Repair Cars-Quickly, Easily, Right''
Headline B
''How to Fix Cars-Quickly, Easily, Right''
Before we move on- guess which one outperformed the other?
Done it?
Okay...
In the book Tested Advertising Methods, legendary copywriter John Caples features these two headlines...
Apparently, headline B saw orders increase by 20%.
That means if you were doing orders of say $100,000 and you replaced the word 'repair' with 'fix' , that single change would see your bank account grow by a cool 20 grand.
Now, here is my question...
Is there any copywriter who has replaced just one word in the headline and seen 20% or more increase in orders? Would you mind if you shared the two headlines?
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