SECRET weapon: Affiliate recruitment letter

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hi blog owner, affiliates and vendors:

How is better to contact potential affiliates (who are not affiliates already), with some big email, or with some small call to action?

For example, you have an ebook about golf. You search web for popular golf web pages and blogs, where your potential costumers are. How will you approach web owners to become your affiliates? With some big email where you try to explain all information (who you are, what you have, why his costumer need your product, what he get, how big is commission), or with some small call to action (for example ofer free book for review, and after then ask him to become your affiliate). Or, you will try call to phone all your potential affiliates?

Need to mention that web blog owners are not usually affiliates, and their mind is not often so open for affiliate promoting. How will your letter sound (to not look to spammy)?
#affiliate #letter #recruitment

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