Copywriting books and information overload
This is a question that has plagued me for awhile now. I stumbled upon direct response marketing probably 14 months ago and when I really started to study it I knew I had found the promised land.
In the last few months I realized that although I had studied so many things from Dan Kennedy and Jeff Paul among others that I had not achieved the success I wanted because I had not mastered copywriting. I learned all the concepts of lead generation/2-step marketing, all the stuff about 3-step sequences, using free recorded messages, backend selling, upsells, etc. but I didn't know how to write the copy.
So for my birthday I had my parents get me alot of books on copywriting. I got 3 books by John Caples (Making Ads Pay, Tested Advertising Methods 4th Edition and How to Make your Advertising Make Money), The Robert Collier Letter book, Victor Schwab's book "How to Write a Good Advertisement", Claude Hopkins "My Life in Advertising/Scientific Advertising", Ben Suarez' "7 Steps to Freedom" and some other various books on direct marketing/mail order including The Golden Mailbox by Ted Nicholas and some other things.
My issue is this, I am following Gary Halbert's advice (At a garage sale I got an entire box of almost EVERYTHING Halbert ever produced for like $25 dollars) on how to learn to write copy, but everytime I decide to just look around online I see that there are like a billion other books and courses from Clayton Makepeace, John Carlton, Gary Bencivenga, Jeff Paul, Bob Bly and everyone else.
I keep getting distracted and worried that I don't have the right things to really learn how to write copy so I can become rich.
I was wondering if anyone had any experience with this and can kind of tell me if I'm being ridiculous or if I really should be buying everything under the sun from everyone. I was also wondering if I should purchase some sort of mentoring 1-1 with a good copywriter, I don't want to really learn copywriting in order to become a copywriter for hire but more along the lines of learning to write copy for my own products.
I know that more likely than not, the courses are probably just regurgitated information from the masters, and the fact I am so worried is a testament to the copywriting abilities of all these "gurus" but I just get worried I'm not really going to know how to write copy even though I'm going through these classic texts.
Any help would be greatly appreciated, I keep getting worried and I just want some advice about if I have most of what I will need to know in order to become a great copywriter.
Thanks guys.
-Josh
P.S. I am also handwriting ads since I bought a membership to a site with massive amounts of swipe files from Eugene Schwartz, Halbert, Ben Suarez, etc.
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