What is Copy Writing?

12 years ago

Originally Posted by Ruby Tyagi

Dear all, Please I am keen on learning what copy writing is all about.... anybody there to help me...

Copywriting is writing to sell. Copywriters write letters, scripts, jingles.
white papers, press releases-- anything that is intended to sell something,
even an idea.

You can get a lot fancier definition than that but it's the bottom line.

How do I write so someone would want to buy my stuff? The answer
to that question is learn copywriting.

YouTube - Broadcast Yourself.

-Ray Edwards

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Mark Andrews Banned 12 years ago

Originally Posted by Raydal

Copywriting is writing to sell.

-Ray Edwards

I'll take this a step further. Copywriting is writing which persuades an intended audience to take a direct call to action. Copywriting is all about switching on and sometimes off certain emotional responses.

People buy things often because they're looking for a solution to a certain kind of problem. And what this particular audience wants is to have their frustration or pain alleviated. They're looking to replace their need or desire for something (whatever this may be) with pleasure at finding the perfect solution for their current need.

It's not always to physically sell a product or a service. Often it can be to simply bring your target prospect around to your point of view.

"Here is what I can do for you and this is why I believe this is the best solution for your needs right now... if you take this action.

Do this and I'll take away your pain. Do this and I'll alleviate your frustration. Do this and you'll feel better. Do this and I'll make you feel good. Do this and (name your benefit)."

Copywriting is persuasion. Not always selling physical products and services. It's essentially about showcasing solutions. Filling a need, a want, a desire, to bring about a certain outcome.

Mark Andrews
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- PsychoProfits 12 years ago
  
  Originally Posted by Mark Andrews
  
  Copywriting is persuasion.
  
  But what's the best way to persuade a prospect? Through emotive story telling or problem-solving, benefits and advantages?
  
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  BrianMcLeod 12 years ago
  
  Originally Posted by PsychoProfits
  
  But what's the best way to persuade a prospect? Through emotive story telling or problem-solving, benefits and advantages?
  
  Yes.
  
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  Brian McLeod
  
  Direct Response Copywriting
  
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EricMN

12 years ago

There's a line I hear over and over again about what copywriting is that I fear is going to pop up. It's absolutely true, but I like to look at the underlying abilitty of a copywriter as a definition for their craft.

What do I mean?

Copywriters make people do things. And good copywriters can make you do whatever they want. They make people make a decision by taking their wandering attention, focusing it into a point, and fusing it with an insatiable desire.

A copywriter can make someone go to the store. They can make someone jump into a lake. And a million other inane useless (though entertaining) things.

But our careers are based around using that power to sell goods and services for others.

If you've read something that has made you buy whatever it was talking about. That was a copywriter.

That's our job.

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Mark Pescetti 12 years ago

Go watch The Empire Strikes Back. That's copywriting 101...
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- Ross Bowring 12 years ago
  
  Originally Posted by Reflection Marketing
  
  Go watch The Empire Strikes Back. That's copywriting 101...
  
  Care to elaborate?
  
  I've thought the same about "Air Bud."
  
  --- Ross
  
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  1 reply
  
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  Mark Pescetti 12 years ago
  
  Originally Posted by Ross Bowring
  
  Care to elaborate?
  
  I've thought the same about "Air Bud."
  
  --- Ross
  
  Man, there are so many different ways to respond...
  
  Firstly, I might need a couple beers to watch Air Bud. But since I'm telling you my reasoning, you're going to have to tell me yours!
  
  Okay, what's a copywriter's main goal?
  
  ...To get inside the collective mind of the intended audience and influence, persuade, inspire, manipulate or just downright make 'em feel utterly incomplete without (your product or service here).
  
  Right?!?!
  
  What does a Jedi do?
  
  He (or she) gets in your mind and manipulates you to think or believe a certain way so you'll perform a specific action.
  
  And what's the objective with copywriting?
  
  Conversions, right?
  
  “Do or do not. There is no try.” - Yoda
  
  What does that quote have to do with copywriting?
  
  Well, when ANY copywriter sits down to sell something... a product, service or even an idea, this WARRIOR isn't interested in failure.
  
  No, this copywriter is on a mission to penetrate or overcome all the potential obstacles in the minds of the readers and bring them to some sort of absolution.
  
  And what's that absolution?
  
  The sale.
  
  By the time a prospect is done assimilating your copy, they've become a different person.
  
  They think differently.
  
  They see things differently.
  
  They're ready to believe or subscribe to everything you just talked about WITH them for the past 5 minutes.
  
  You're in their mind...
  
  ...And they're ready to buy.
  
  Now just click here to give me your credit card information and I'd be happy to put you on the other side of this webpage where you'll discover your very own ecopy of Jedi Copywriting for Entrepreneurs.
  
  This one eBook will change HOW you write and leave your readers at the whim of whatever desires you have in mind for them.
  
  The preferred action steps you want them to take are quite literally a NO BRAINER!
  
  Because with Jedi Copywriting, your prospects think how ever you want them to think!
  
  Okay, your turn!
  
  Thanks
  
  1 reply
  
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  Ross Bowring 12 years ago
  
  Good stuff. I was just looking to mention "Air Bud."
  
  Tragically overlooked at Oscar time...
  
  I could say that I want every ad I write to be a basketball playing dog. Because it's hard to ignore a dog with a jump shot.
  
  --- Ross
  
  Thanks
  
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The Copy Warriors

12 years ago

Copywriting is writing that is intended to get someone to take an action. For example, a piece of writing that aims to get someone to buy something would be considered "copy."

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Steve The Copywriter 12 years ago

Whenever you see any kind of advertising - an Ad, brochure, sales letter - the "writing" in it is the copywriting.

When a high volume of the target audience responds to an Ad - you know the copywriting is good.

Steve
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WiFi

12 years ago

Copywriting is closely associated with sales. A definitive book on copywriting – The Copywriter’s Handbook by Robert Bly – opens with a quote from an advertising executive who said, ‘A copywriter is a salesperson behind a typewriter’. The book was first published in the mid 1980s and is still completely relevant. But today we would say, ‘A copywriter is a salesperson in front of a computer’.

Yes, copywriting is about sales. But you may not be selling a product or service – you may be selling an image, idea, brand, or something else that is intangible. If you look at the website of a large company such as IBM, they aren’t selling their products on their home page. They offer a big picture about their company and what they do. They’re selling the idea that they are a reliable and innovative company. When you drill down to the Solutions and Products pages the copy is more sales oriented, but it isn’t the type of copy you’d use to sell a consumer product through a mail order campaign.

So the style of copy needs to be tailored to the types of products or services you sell, your goal and your audience.

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WiFi

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Ross Bowring

12 years ago

Originally Posted by Reflection Marketing

Come on Ross! Sell me on Air Bud!

I can't. No time. You'll have to trust me.

--- Ross

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Mark Pescetti 12 years ago

Originally Posted by Ross Bowring

I can't. No time. You'll have to trust me.

--- Ross

I know you'd absolutely KILL IT!

That's why I wanted to see it.

Oh well...

What might have been:-(
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gjabiz

12 years ago

Copywriting is bullsh*t.

gjabiz

PS. Observe.

Originally Posted by Ruby Tyagi

Dear all, Please I am keen on learning what copy writing is all about.... anybody there to help me...

Thanks

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RadiniCopywriting

12 years ago

I like the Empire Strikes Back analogy, very original

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MaryaZ

12 years ago

Eh, that was a very helpful back to basics .. and "The Empire Strikes Back" does sound enticing.

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Adrian Murphy

12 years ago

Copywriting is me convincing you through delicious words, that you cannot live without this product. Now why would I say something like that? Well, my friend; your life will never be the same. That is, unless you see and know the magnificent things that will enter your life, once you try and buy this product.

Your life is boundless with true happiness and great riches await you. Now, just enter your name and email address and the secret of the world awaits you with open arms.

We'll see you on the inside, where your life will never be the same...

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Treborrevo 12 years ago

Take you pick...

Salesmanship in print
Salesmanship multiplied
Persuasion
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SmileKenya

12 years ago

Copy-writing is the use of influential words, graphics etc. to sell out goods and services. The use of convincing language to purchase the products / services is so heavy for a prospective customer to overcome. It is the art of the copy-writer to make one feel for sure he is missing what is being displayed. Copy-writing tames all the wandering mind on a product or service and brings it to a positive conclusion i.e. to buy / use services being advertised. In short, it is the art of selling out and idea, services or products.

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OO

12 years ago

A copywriter hammers out the words that sell, promote, educate and inform.

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athanne

12 years ago

Copywriting is the application of absolute mind power to boost the sell of a product, services, opinion or an idea. Copy-writing brings scattered mind together with a subsequent provision of a direction. The tools employed in copy-writing are attraction and persuasion. In these lies the essence of a copywriter.

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CopywritingKing

12 years ago

Originally Posted by athanne

Copywriting is the application of absolute mind power to boost the sell of a product, services, opinion or an idea. Copy-writing brings scattered mind together with a subsequent provision of a direction. The tools employed in copy-writing are attraction and persuasion. In these lies the essence of a copywriter.

I like it athanne! Direction aspects of copywriting are so often undercredited.

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John_S

12 years ago

So ... not about adding that (C) thingy at the end?

Huh.

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What is Copy Writing?

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