10 {{ upvoteCount | shortNum }}
10 {{ upvoteCount | shortNum }}

One thing that confuses me..

by CharismaticMannequin
7 replies
In copywriting, I've been taught constantly to write as I'm talking to a friend and such, which is great advice, and warms my copy up.

But aren't there times when I need to be more professional, and slightly more well spoken?

If so, how do I decide which style to use and when? (My voice, or my professional tone)?


Any advice from the more experienced members would be greatly appreciated,



Ben P-W
#confuses #thing
  • Profile picture of the author Gary Gomez
    I always try and write for the target demographic.

    I always ask "Who is going to be reading this?" and then work from there.

    If Im doing a sales page for some World Of Warcraft fans then it will be totally different than a Press Release for a law firm.

    Not always easy to nail down who the target is but its the first thing I look at and then go from there.
    {{ DiscussionBoard.errors[5197507].message }}
  • Profile picture of the author AdmiralGloom
    "
    Dude, how does free copywriting sound to you?

    Ha! As if you thought I was serious! It’s a nice thought, but unfortunately it’s not happening. I know I know, that was mean but I had to get you to start reading this somehow"

    I wouldn't start with this on your website. I would think "F*** you, bye".
    Signature
    Phone: 507-593-9123
    {{ DiscussionBoard.errors[5197690].message }}
  • Profile picture of the author Raydal
    Originally Posted by CharismaticMannequin View Post

    In copywriting, I've been taught constantly to write as I'm talking to a friend and such, which is great advice, and warms my copy up.

    Ben P-W
    You must talk to the friend--how you talk all depends on who the
    friend is.

    You'll realize that when people are really angry they resort to
    a different type of language--the simpler kind, because this
    is more natural to them. There is the "impress other people"style
    of speaking and there is the "be yourself" style. In copywriting
    you want the "be your friend" style.

    Grammar often kills EMOTIONS. That's why poets have their
    won grammar and copywriters should too.

    -Ray Edwards
    Signature
    The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
    {{ DiscussionBoard.errors[5197879].message }}
  • Profile picture of the author abugah
    Originally Posted by CharismaticMannequin View Post


    If so, how do I decide which style to use and when? (My voice, or my professional tone)?


    Any advice from the more experienced members would be greatly appreciated,



    Ben P-W
    The audience and the emotion you want to trigger is what matters.

    For instance the emotion of anger seems to work well when selling health products. But this may not work for software targeting engineers.

    When you are writing you need to take the professional tone of the target audience and talk like them. Use their lingo, style and tone.

    The other advice I would give you is to study various letters and see how the conversational style is applied. Look at fundraising letters, financial letters and letters selling health products. You will see a distinct trend.
    {{ DiscussionBoard.errors[5198708].message }}
  • Profile picture of the author RHert
    Think about the different kinds of people you talk to. Do you speak the same way to a child as an adult?
    Generally not. You also wouldn't speak the same way to a lawyer as you would a car mechanic, even if both of them are your friends.
    It all comes down to KNOW your audience, and speak on their level.
    Signature
    Copywriting at it's Best! - Tips and tricks to connect with your reader.
    {{ DiscussionBoard.errors[5198744].message }}
  • Profile picture of the author Traci
    You'll know if you know who your target market is. And I'm not saying your general market, I'm talking about that one person who is THE person buying what you're selling.

    Say you've got a diet you're selling. Now, you can't say your target market is every overweight person out there, because not every person wants to go on a diet. You've got to do your reseach before you ever start writing. Pick out that one person ready to buy your diet before they even get to your page, they just need that little push. You have a conversatoin with them (your copy) and that's the push they need.

    Once you narrow it down to that one person, that's when you'll know if you're having this conversation at a bar, across a corporate desk, at a bowling alley or on a couch with a controller in your hands.
    Signature
    Need Web Sales Copy...Click This Link NOW!
    or
    {{ DiscussionBoard.errors[5199506].message }}
  • Profile picture of the author CharismaticMannequin
    Cheers for the replies guys!

    Massive help - enlightened my thick skull.

    Ben.
    Signature
    50% converting squeeze pages, 12% converting WSO's, and more...
    BenPalmerWilson Copywriting
    {{ DiscussionBoard.errors[5199555].message }}

Trending Topics