Legendary copywriter Joe Sugarman says (in 'Advert. Secrets of the Written Word' p.113) that SERIF fonts (ex. times new roman) perform FIVE TIMES better in legibility tests than 'sans serif' fonts (ex. arial, verdana).
I WONDER WHY almost all sales pages on the Web do NOT use serif fonts?
Last edited by saleswriter101 on December 10, 2011 at 00:20 AM. Reason: typo