Copywriting for Services/Personalities vs Products
I'm keen to hear from the horse's mouth on this topic - "How do you market your services vs marketing your products?" Do you approach your marketing of yourself (or other personalities) in the same way as that of a product, or are there notably different tactics that you employ? Conversely, are they the same?
Certainly some things are universal... the ever present "Benefits, Not Features" skill, for example. Employing this for a Bio is somewhat different than for a Product Description, though... or is it? One has a pre-existing personality and their own volition, one is an inert thing which can be given personality. Both must somehow attract desire - what's your take on the 'how'?
Do you sell yourself from the heart? On the fly? Do you list only the qualities you want people to see? How do you decide this? Do you imbue yourself with only one part of your Self?
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Do you want a 9 figure copywriter and biz owner to Write With You? I'll work with you, on zoom, to help write your copy or client copy... while you learn from one of the few copywriters to legit hit 9 figures in gross sales! Discover More