Value Tip: $97 or $100 - Why $100 Can be Better
$97 instead of $100.
It is surprising that so many IMers, including 'gurus,' use the same pricing strategy when placing a value on their product. Or on bonuses.
Instead of bonus having a value of $97. Make it $100.
At that point, your pricing goal for the bonus is the opposite of the pricing goal for the product -- not to create an impression it costs less, but that it has more value.
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Len Bailey
Copywriter/Consultant
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