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Banned 12 years ago

Part of the problem Christian I suspect is your own business name and a couple of other factors.

NameDinger? Hmmm... is / was this the best name your software threw out at you in choosing a company name for your own business?

NameDinger doesn't exactly resonate very well with me. Not for this niche anyway. Australian? It's got an Australian ring to it certainly but will the rest of the world connect to this name? I'm doubting it truth be told.

Which leads me to think...

...if this is the best name your system spewed out for yourselves, goodness knows what some of the dud looking business names must have looked like! And there is probably one of your major disconnects.

Let me do a quick domain name search to see if I can come up with something better from my own mind.

I'll be right with you shortly.

Merry Christmas!

Mark Andrews

PS I just found a few good ones...

Sending you a pm message now.

Thanks
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ChristianL 12 years ago

Thanks for your honest feedback Mark. I must admit that Namedinger took a bit of getting used to for me, as I mainly work with corporate clients and prefer quite conservative business names (my main business is Intrinsit as you might have guessed... a name the system came up with as well).

The market research we had done showed that Namedinger was well received, but It might be that it is simply too Australian to use on the global market.

Looking forward to hear from you.
Christian
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- KingOfContentMarketing 12 years ago
  
  It sounds like you've done the proper research into the target market so this is just my take. I question the headline:
  
  Are You Looking For A Business Name Generator That Really Works?
  
  As a business owner I've never looked for a business name generator that works or not.
  
  I would use the headline to stress the importance of a business name and how the product will ultimately help me make more money, feel less pain and meet more women.
  
  OK, I added that last benefit but you get my gist.
  
  Thanks
  
  1 reply
  
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  Marketing is not a battle of products. It is a battle of perceptions.
  - Jack Trout
  
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  ChristianL 12 years ago
  
  Thanks Joe, it's great to get some feedback! We actually placed a lot more emphasis on the importance of a great business name when we launched, but as our adwords are very specific we felt that visitors would mainly be concerned with "ours vs theirs" rather than "why".
  
  You could be right though. Just because I have tried most generators on the market, and had an application developed because I found them utterly useless, doesn't mean that the potential buyer has committed to a great business name being important.
  
  I really appreciate you taking the time. Send me a pm with your email adress if you would like me to send you a copy of Namedinger.
  
  Cheers,
  Christian
  
  Thanks
  
  1 reply
  
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  Stephen Bray 12 years ago
  
  I'm sort of behind Glenn with this one. Is this a common
  problem? Does it come up in regular business conversations? Do
  you really know your target market?
  
  Where does your target market hang out? Are you reaching them?
  Will they pay for a solution, or are most looking for a free
  service?
  
  'OMNIVETA' has a nice logo and ring to it, but as it's not a
  brand for English speakers. Why is it at the top of the list
  of examples? Many will think you a 'foreign' company, with all
  the ensuing doubts about how they will communicate with you if
  they need support, refunds etc.
  
  It should be further down the list.
  
  I would replace your current video with a simple video sales
  letter using text. The trouble is that there is, in my
  opinion, a discrepancy between your 'corporate' style web
  page, and your homespun video. It's not that either are wrong,
  it's that they don't sit well together.
  
  Have you tested switching the top and bottom text on your
  page? The three step process looks pretty simple. Even I could
  manage that. But I have to read about Starbucks to get to it.
  Why? Did NameDinger spit out the Starbucks brand name? This is
  sub page stuff for people who like to read every word, comma,
  and exclamation mark.
  
  Do you have Starbucks' consent to use their logo in your
  promotional material. They own the copyright, and your page
  is a commercial proposition. It doesn't count as fair use,
  nor is it an academic treatise on logo design, or Starbucks
  branding and its history.
  
  You're selling a service that's as easy as one two three, and
  you expect me to read a whole page of words to be convinced to
  buy it. Why would a 1, 2, 3, guy do that for a $97 product?
  If I've been struggling enough to look for and find your page
  most likely I'm desperate for a solution?
  
  Personally I would try the 1 - 2 - 3 at the top, take the
  sales button off the space beneath it and replace it with
  a link to a 'demo'.
  
  Make the demo a screen capture video of the system working
  on a separate page. Include two examples.
  
  Then a buy button, and an option for more demos on a separate
  page, with another buy button below.
  
  This encourages people to interact with your web site and
  begin to 'own' you, and your concept.
  
  Also make the 'why' a separate page, for people who like to
  know the reason you're doing this. Don't have a sales button
  on this page instead link it to the page of demos.
  
  I'm sure some will disagree with this. They're right to do so.
  I'm not always right first time. It all comes down to testing,
  once you're certain you have a product for which there is a
  demand as a paid version?
  
  Does that help?
  
  Stephen
  
  Thanks
  
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  Send me a DM, or visit my support desk to contact me: http://support.stephenbray.com
  
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RickDuris

12 years ago

1. While it's just an opinion, I'm inclined to agree with Mark regarding your name. Since its representative of the value/benefit, your name really has to "land."

2. I didn't watch the video. But is there some reason you chose not to show samples of cool names generated? This would be valuable to a prospect in the decision-making.

3. Also, you talked about it being an algorithmic system. Is there some reason you decided not to discuss even in general terms what goes into a catchy, well received name on the website? (I realize you have an ebook on the subject.)

4. Another thing that could be impeding sales is few people/companies have the need to generate names regularly for products. Care to share your market research in this area?

5. What about price? I can't tell if it's too low or too high. What does your market research say?

Good luck,

- Rick Duris

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ChristianL 12 years ago

I somehow missed your post Rick, sorry about that! And thanks for the feedback. To answer the points you raised:

1. I'm inclined to agree as well

2. We did have screen-shots of the full application, including how it generated some cool names, but it seemed to get very little attention. It might be due to the way it was presented, as we used wp-popeye and people maybe don't know how to use it? I will consider how we can incorporate it again.

3. We originally had a lot more copy about what goes into creating a catchy name, but few visitors made it to the bottom of the page. We should probably get it on the site again, but in a better copy.

4. That really is an issue, and the reason why we originally build in a checklist/guide to take the user all the way to launch of a company. In the end we decided to lower the price and build a separate product for that functionality instead.

5. Well, our closest "real" competitor charges more than we do for what looks like an old vb/access app with very little smarts build in, while the rest of the market primarily consists of word-concatenation websites. Our app is based on marketing best practice with input from a guy who build up one of the biggest marketing companies in the world, and uses algorithms to calculate if a name can be pronaunced, how difficult it is to type and remember etc. What's interesting is that while our conversion rate is low, the interest from large companies targeting startups has been great.

Thanks again Rick, send me a pm if you would like a copy of the app.

Cheers,
Christian
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The Copy Nazi

Banned 12 years ago

NameDinger? Gawd. I don't go past that. Terrible name. Bloody awful. The rest of the page is a dead duck too. Tear it up. Start again. More later...

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RefundHost

12 years ago

Why isn't your product and website named: businessnamegenerator ?
if that's what it does?

How many people searched for "business name generator" last year?

Right now, you either need to prove interest and capture by renaming the product
or ABANDON THIS IDEA AND CUT YOUR LOSSES.

Personally, I would never use such a service, even if free, unless you are
also doing a trademark search as well. Otherwise, it wastes time.

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Azarna

12 years ago

NameDinger is a naff name, sorry, but it is not 'amazing'. Have you ever googled 'dinger'? It has a fascinating list of dodgy meanings. And the Australian ones are not flattering; dinger - Wiktionary

Why the crossed out $297? Was this the price for a while? What does this mean. If you changed your mind about the price why put the old one, do you leave all your errors in with crossing out? Or is this some sort of psychological ploy to make people think it is worth more than you are charging? This always looks dodgy to me

Thanks
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ChristianL

12 years ago

Thanks for all the feedback, it is very much appreciated.
I'll try to address each post here.

The Copy Nazi: You are not giving me much to work with but I get the gist. Mark has provided me with a great new copy, so the page will be redone soon.

Stephen: Finding a great business name is a real challenge for many start-ups and entrepreneurs, so the need is definitly there. I do agree that I am not hitting the right market at the moment, but adwords was really the first step in the marketing plan and intended to give us some information on where to focus our effort. Once we have a page that works we will be targeting small business networks, startup-groups etc. We already have some interested parties, but I am obviously interested in making the sales pitch as good as possible before tapping into the main market.

Thank you for reminding me that a demo is a great idea and should feature on the page! We have a full instruction video build into the system, so I will get it re-cut into a short demo. To begin with I will try it out with the copy provided by Mark and see how it goes, but I might do a split test with your suggestion.

RefundHost: Our target audience are star-ups looking to build a brand, not setting up generic websites to flip products. That is why we went with a branded site (however good or bad the name is) instead of something generic. Business name generator is a pretty well searched term and gives us about 150-200 visitors a day using adword (budget limited, I haven't tried letting it loose to see how many visitors we might get). I agree that the service isn't for creatives with all the good ideas, but for non-creative types like me it's a much easier way to come up with a good name. Cutting me losses is part of the strategy, but hopefully the great help I have received here will make it a mute point.

Brian: Web and mobile solutions were part of the original strategy, but we wanted to differentiate by providing a real application instead of an excuse to sell other products. This might have been the wrong choice, but with 200+ "name generator" websites out there doing exactly that, I still think we have a better chance of being succesful with this concept.

Azarna: I have actually never heard of the Australian slang use of "Dinger", but it does explain some of the live-chat requests we have received

I did a quick survey in our Sydney and Brisbane offices this morning and no-one had heard of it before, so doubt that it's really that common. Looking in the urban dictionary the top rankings for "Dinger" are actually quite positive, so I guess it depends on who is looking at it. (Namedinger was a concatenation of name and humdinger by the way).
The crossed out price is the real price, and the $97 was meant as an introductory offer... should probably have highlighted that fact.

All: Thanks again for taking the time to provide feedback for the site, I really to appreciate it. I know you guys are not the target audience, but the offer of a free copy still stands.

Cheers,
Christian

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RefundHost

12 years ago

Originally Posted by ChristianL

Our target audience are star-ups looking to build a brand, not setting up generic websites to flip products. That is why we went with a branded site (however good or bad the name is) instead of something generic.
Business name generator is a pretty well searched term and gives us about 150-200 visitors a day using adword (budget limited, I haven't tried letting it loose to see how many visitors we might get).

A generic name will lower your AdWords costs - due relevance.
And due relevance, such domain would rank higher too.

No matter how far down the wrong road you've traveled,
turn back. ~ Old Turkish Proverb.

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SlowlyMan 12 years ago

Having recently spent quite a bit of time looking for a business name for a new project, this is very timely.

I am in no way a copywriter. These are just my thoughts as i looked at your page as a potential client.

So, I looked at your site as a person looking for a business name. If i didn't know what you did before I came to the site, I still wouldn't know.

I stopped reading about halfway to the fold. I would have clicked off and moved on to the next site because you didn't give me what I was looking for within the first few seconds.

Just my observation. Keep at it. It will come together.
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BrianMcLeod

12 years ago

I'd rethink the strategy.

Web-app (and mobile) are a perfect freemium, viral magnet.

Monetize through strategic partnerships/JV's with domain registrars, web hosts, legal incorporation services, and myriad other needs that logically follow discovering/sparking a great brand concept with your technology.

Help them fall in love with their idea at your site.

Them's easy pickins.

Best,

Brian

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Brian McLeod

Direct Response Copywriting

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RickDuris

12 years ago

One idea just occurred me:

What the value of a name? Of the RIGHT name?

The "right" name could make or break product, business or service--no matter how good it is.

For instance, Steve Jobs named one of his earlier products Lisa. It bombed. He credited the name at the time being the culprit.

Another for instance: I bought a company simply for the rights to the name. I sold off the other assets because I didn't want them. I wanted just the name.

I'm sure since you're in the business, you have tons of other examples.

But the "right" name is the hook. And well worth $300.

- Rick Duris

PS: Brian's also onto something and he knows whereof he speaks in such regards.

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Mark Andrews Banned 12 years ago

I'll say this for you Christian and it's really refreshing to see here, I only wish more would follow your good example.

Whenever someone here gives you of their time and their advice, offering them a free version of your software is bloody good of you.

If only more people would do this too rather than taking the advice offered completely for granted.

Nice one!

Kindest regards,

Mark Andrews
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bankableResults

12 years ago

A common mistake amongst marketers, is to get so exited about their own product... that they forget that the customer is in a totally different place.

And in most cases, he haven´t gone through all the thought processes, and argument that you have... or even thought about why he should want a "good" business name (whatever that means...).

You´re starting point is totally different then your prospects...

You know why its important to have a great business name... and he have never even thought about it before.

So anyway... do you see the disconnection?

It´s like talking to a CEO at a fortune 500 company about why he need to use direct response marketing...

TOTALLY USELESS.

Anyway, to close the gap between you and your prospect... and persuade him to buy your product... here´s a simple formula to consider:

Problem. Talk about a problem your market is experiencing. But be careful, don´t talk about a problem you think they have... but something they actually see as a problem.

See the difference?

Aggravate. Go on to talk about the consequences of having this problem... and create an intense desire in the readers mind for a solution.

Solve. Close by showing them how, and why your product solves this terrible problem that they have. Fast, simple and easy. And tell them why they need to buy right now.

I hope this was helpful to you.

//Sara

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Mark Andrews

Banned 12 years ago

Originally Posted by bankableResults

A common mistake amongst marketers, is to get so exited about their own product... that they forget that the customer is in a totally different place.

And in most cases, he haven´t gone through all the thought processes, and argument that you have... or even thought about why he should want a "good" business name (whatever that means...).

You´re starting point is totally different then your prospects...

You know why its important to have a great business name... and he have never even thought about it before.

So anyway... do you see the disconnection?

It´s like talking to a CEO at a fortune 500 company about why he need to use direct response marketing...

TOTALLY USELESS.

Anyway, to close the gap between you and your prospect... and persuade him to buy your product... here´s a simple formula to consider:

Problem. Talk about a problem your market is experiencing. But be careful, don´t talk about a problem you think they have... but something they actually see as a problem.

See the difference?

Aggravate. Go on to talk about the consequences of having this problem... and create an intense desire in the readers mind for a solution.

Solve. Close by showing them how, and why your product solves this terrible problem that they have. Fast, simple and easy. And tell them why they need to buy right now.

I hope this was helpful to you.

//Sara

You might want to pay a little closer attention to your spelling Sara. Also one or two of your sentences don't make any sense whatsoever.

When you offer advice to others, it pays to pay close attention to your own words first before imparting advice to others.

Otherwise we end up with a rather ironic situation.

Mark Andrews

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bankableResults

12 years ago

Originally Posted by Mark Andrews

You might want to pay a little closer attention to your spelling Sara. Also one or two of your sentences don't make any sense whatsoever.

When you offer advice to others, it pays to pay close attention to your own words first before imparting advice to others.

Otherwise we end up with a rather ironic situation.

Mark Andrews

Thanks.

I´m working on it. (I´m born and raised in Sweden, and I only write copy for the Swedish market... fortunately

)

But I still hope the point I was trying to make got across?

Have a great day.

//Sara

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anand85

12 years ago

Before I get into the “unique situations” mentioned above, here are tactics I’ve seen for conversion optimization that also, by nature, lend themselves naturally to great on-page optimization:

Multiple paragraphs
Clear headlines

This encourages users to click on specific products and allows for easy browsing (i.e., conversion optimization) but ends up creating a page that’s essentially blank for the search engines since they can’t even see much of this content.

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max5ty

12 years ago

Guess I'll have to go against what most think here.

If you gave your project to 10 different copywriters...you'd have 10 different ideas.

Anyways

Here's my thoughts.

I like the name "namedinger".

It's not easy to forget.

I suppose when Google (and other originals) started out...their name sounded funny.

The right marketing can make any name sound familiar.

The one thing about your website...

I think it's too wordy.

In my opinion it should be like an ad in a magazine...short and to the point.

It shouldn't take a big long letter to explain what you're about.

Those who need your service will get the message.

A long worded site like you have...smacks of someone wanting to seem professional.

Another thing I noticed that makes your site suck is that there's no pictures of any faces.

Smiling women etc.

I'd keep the name, shorten the pitch, and add some pictures...preferably one big background with people...with a quick recap in ad type print of what you're all about.

Short and sweet.

My couple of cents.

Thanks
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ChristianL 12 years ago

Thank you all for your input, it is overwhelming how many people here have taken the time to help steer us in the right direction. I appreciate that every comment is based on personal experience and that they therefore can be conflicting, but that just means we have more avenues to try before deciding what the right strategy is for this product.

So far the product has been a success offline with good interest from branding companies and VC's, and one signed contract for the product to be added to the portfolio of a large player. Whether this can be translated into online success only time will tell, but at least we now have a chance.

Thanks again, and happy holidays to you all.
(As before, pm me if you would like me to send you a copy of the application as a token of my appreciation).

Best Regards
Christian
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