How a few words on DMV form split Europe in two

by EricMN
1 replies
I think it's essential to study human behaviour to become a better copywriter. Dan Ariely is author of Predictably Irrational, a great book on consumer psychology.

In this video he talks about how decisions are made based on wording, pricing presentation, and relativity.

All of his results are tested and published. Enjoy!

http://www.youtube.com/watch?NR=1&feature=endscreen&v=9X68dm92HVI
#dmv #europe #form #split #words

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