The marketing of politics.... or #40dollars
On Twitter, the White House asked its 2.6 million followers what $40 would mean to them, and Obama's campaign Twitter account re-published the message to its 11.6 million followers -- turning #40dollars into a trending hashtag. Macon Phillips, the White House director of new media, wrote on his Twitter account Tuesday night that responses were coming in at the rate of 2,000 per hour. |
Anything to be learned here about using an emotional hook to sell an idea?
Direct Response Copywriting