Too Many Testimonials - How to Use them All?
I've got about 120 great testimonials for the marathon training product I'm writing a sales letter for
http://thecopynewbie.com/marathon
My question is - how many should I be featuring on the sales page. I'm conscious of balancing a ton of social proof against having an enormous sales letter that goes on forever with testimonial after testimonial.
The idea of linking to a separate testimonials page (perhaps that opens in a new window) is something Im considering but nervous that it would lead prospects away from the main sales letter and distract them.
Has anyone come up with any neat ideas for how to achieve the perfect balance?
thanks in advance.
Andrew Gould