What's the Best Way to Formulate a Killer Offer?

It depends on the market's phase. If the customers are really sick and tired of the mechanisms constantly played out by the product creators (to the point of stagnancy), then I would suggest a new mechanism for an offer. Otherwise, it would make more sense to ride on the coat tails of the market leaders and expand on the offer's unique trait.

It wouldn't hurt to have a new kind of product that does a certain thing in a different and innovative way. It activates the psychology of collecting.

Headlines do a good job of finding the perfect hook for your offer in that market.
Actually, a killer copy describes a killer offer... wouldn't you agree?

There's no simple answer to this one. You can read Mark Joyner's The Irresistible Offer to get some clues about it, and then you'll learn it over time as you keep doing it.

Here's a pretty good definition and description of what an offer is by David Garfinkel:

Great ideas, and links!~ Thanks all!

One of the things that I am constantly looking for in order to write high converting copy is what I call the "TWIST".

What I mean it this.... How can you make your offer ~ unique.

What is a unique and COMPELLING reason to Buy it NOW?

Might be a short/limited/JV companion offer...

Might be a special combination to something the visitor has purchased before...

Might be a new add on to make your product easier to use...

Everybody LOVES, easier, quicker, faster, less headache, easier to use, more versatile, simple 1, 2, 3 step process, takes minutes to figure out, works on more niches, etc...

Think about how the buyer would use the product.

Then think backwards -- what if the buyer is a newbie?

What would be some stumbling blocks to using it?

As someone who knows nothing about the offer and then ask them what is hard to use, understand, or what is MISSING they would like to have.

Many times when you give out a free copy to collect testimonials you might ask for the biggest PROBLEM they would have with using it.

Great way to bundle products, find a JV that offers a solution to the product's problems that were found on the samples given out for testimonials.

Sometimes an obvious fault with the product is not apparrent as you are too close to it. Drill down on the problems to get at the not so obvious ones... you will be surprised at what you uncover. Go to a good PLR site and see what bundles are offered together, that is a super fast and sneaky way to get great products to rebrand for your own bundle. I add high end PLR products, videos, audios and software, and plugins to some of my clients original products and we rebrand them to enhance the main offer and to create value added bonuses.

A superior product and tons of items bundled together for high value product suite, makes writing super converting copy --- so much easier!

Good luck with your offer bundling...

Many folks are overcomplicating it.

Let me make it really simple.

Your offer consists of only 2 parts:

1. What they get
2. What they have to do to get it

Now that you have it broken down cleanly in its most basic form,
it's time to flesh it out to the point of irresistible.

For starters, 1. you make #1 as valuable as possible.

Then, 2. you make #2 seem as close to invisible as possible when compared
to #1.

In other words you work on making the "what you get" part of the offer as valuable as possible while making the "what you have to do to get it" as invisible and painless as possible.

Of course there are many ways to accomplish this.

The "value bomb" and the bonuses strategies are great ways to increase the #1.

And allowing for a $1 trial for the first few days can go to great lengths to
shrinking the "#2" down as small as possible in comparison.

Naturally you'll want to suggest some apples to oranges comparisons
where all the ultimate benefits of using the invaluable product makes it a no-brainer
at the price you're asking especially when you consider the alternatives
which don't provide nearly as many benefits, don't provide nearly as much value
at nowhere near the same low, low investment.

Once you nail down and flesh out your offer, it becomes immensely easier
to sell it.

Remember, it's your offer you are selling, not the product alone!

Hope this helps.

I think a killer offer depends on the market and product.
Perhaps we can start by examining blockbuster letters of the past.

I have in mind the …
-Wall Street Journal letter -two young men.
-International living letter –you look out your window.
- Popular Mechanics letter-this invitation is not for deadbeats.
- Newsweek letter -if the list upon which I found your name.
- American Express letter-quite frankly.
- Eugene Schwartz letter-burn disease out of your body.
And many others.

I don’t see an exact formula in formulating an offer.
Each letter has a unique offer. But the basic
human desires are at the core of these offers.

Don’t you think so?

A killer offer is simply one that a reasonable member of your target audience can't say "no" to. It has to be unbelievable value with zero risk.

1. Develop a killer product.

2. Write a press release for a full hands-on by press, select reviewers, influential bloggers, etc.

3. Video the press event and participant interaction with the product/service, garner rave comments and demo factor.

4. Profit!

(Step one is the hardest).