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How many sales pages?

by mowse73
9 replies
Hi guys. I have been looking into copywriting for a while now and have a question that none of the tutorials i have watched talk about.
If you research your target audience and find out you have more than one type of prospect would you write seperate sales pages or blend the needs of both potential propects together in one sales page?

Hope that makes sense.

Thx
Martin
#pages #sales
  • Profile picture of the author JuniorNB
    Hi Martin,
    Depending on what kind of product you offer...

    Lets say a backlink software...it can be offered to amazon,cpa or clickbank affiliate. So, it doesnt make sense to use different salespage.

    However, you can also do split testing (use both sales page, blended and seperate)..see which one converts well.

    Best of luck
    Smitz
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  • Profile picture of the author Jason Kanigan
    If your target markets are that clearly separated, then use both.

    You could pose a question on your front page, and link answers to the appropriate target sales page.
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    • Profile picture of the author mowse73
      Thx for the replies guys.
      very helpful.
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      • Profile picture of the author Centurian
        You always do best when you speak directly to your customer. Identify who your primary customer is and drill deep.

        As Smitz said, split test both blended and targeted. Only the market can justify any of our statements.

        You can grab the widest spread of customers in your bullet points by hitting topics that target each segment.
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        • Profile picture of the author mowse73
          Originally Posted by Centurian View Post

          You always do best when you speak directly to your customer. Identify who your primary customer is and drill deep.

          As Smitz said, split test both blended and targeted. Only the market can justify any of our statements.

          You can grab the widest spread of customers in your bullet points by hitting topics that target each segment.


          Thx.

          I have no customers at the moment. So i have been checking out forums for similar products, checking out sales pages of similar products that have good copy.

          all good advice though, good point on the bullets.
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    • Profile picture of the author Hugh Thyer
      Originally Posted by kaniganj View Post

      If your target markets are that clearly separated, then use both.

      You could pose a question on your front page, and link answers to the appropriate target sales page.
      This is the best advice. If you can do this, do it.
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      • Profile picture of the author mowse73
        Thx Hugh.
        Good advice.
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  • Profile picture of the author John Galt
    I have a client that sells three cosmetic services. The offers are very similar, but attract different demographics. They were originally promoted with a single page, and each sold well enough. We split up the offers into dedicated pages, and we've seen more sales for each offer.

    Obviously, not even close to statistically verified. Take it for what it's worth.

    Might help to consider your traffic source, too. If your source offers tight targeting, there's no need for bunching. If you're shotgunning space/banner ads, there's an argument for grouping the offers. But even then, you might see higher ROI by laser targeting one at a time.
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    • Profile picture of the author mowse73
      Thx John.
      I think I will try 3 ways and split test to see what works out best. I have the same product that would appeal to two types of buyers.
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