"Think Different"--the real story.
I found this fascinating:
The Real Story Behind Apple's 'Think Different' Campaign - Forbes
It's a bit of a long read, but it's worthwhile. You'll be inspired the role copywriting played in the final outcome.
- Rick Duris
PS: The story varies greatly from the one in the recent Steve Jobs biography.
The Real Story Behind Apple's 'Think Different' Campaign - Forbes
It's a bit of a long read, but it's worthwhile. You'll be inspired the role copywriting played in the final outcome.
- Rick Duris
PS: The story varies greatly from the one in the recent Steve Jobs biography.
-
Marvin Johnston -
[ 1 ] Thanks
{{ DiscussionBoard.errors[5420600].message }} -