My conversions suck... Why?

Hi..

Just my 2 cents. The site doesn't make me want to buy the product, or even watch the video.

For starters...

That baby blue background color is not appropriate - consider dark blue, gray, etc., or go bright blue, something eye catching.

Make the picture of you a lot smaller and put it at the bottom - it's distracting.

I'm not going to buy a theme, by just looking at a bunch of copy/text on a page - where is it??

The heading at the top should really stand out - make it bigger, try a different font.

The site looks bland and mediocre.

Make the testimonial pics all the same size, and put their words in quotes.

What does the theme look like - I have no idea.. Where's the demo page.

YOu're not doing your homework here - You need to look at some other pages and see the difference. (look at 20 other pages)

The blue background has a 12% higher conversion rate then an other color.
Same with the red headline and the buy button. They are proven colors.


I had a full website for it... sales were even lower. So I am trying the long form sales page.

I agree on the preview button. I took it out. Someone advised me to. I agree with you who buys a theme they cant preview.

I have done my homework... I have tried 15 or 20 different designs.

I will try tweeking the testimonials and I am putting the preview button back.

To put it bluntly, just about everything else.

The simplest way to sort it out would be to use whoever you get to do the video to redo the rest of your page as well.

It'd save you having to mess around outside your area of expertise, and it'd make sure the entire site was congruent with the video.

But if you're doing it yourself, here's some answers to your questions for you to think about:

The idea behind the headline (but it needs completely re-wording).
The testimonial section (to make it even better give each testimonial its own headline).

You don't tell me anything about the video, and the video doesn't tell me anything about the video either - why should I watch?
If I click on your "samples.png" image you offer me a $10 discount.
The copy's not specific enough, you don't go into enough detail.

I know it needs help. I am not a writer. I know all the color stuff from making hundreds of A/B test for internet marketers. I was not the writer, just the coder.

The sample image, should not have been a link. Thanks for catching that.
The coupon is the exit pop.

I added the preview button.

This is the sales page I wrote... Metamorphosis is The WordPress Theme The one you have been telling me about was written for me. Buy someone I thought could write.

I guess I need to look at highering a writer.

First of all, I hate unexpected sounds emanating from my speakers. I don't think I'm alone in this reaction. So upon the automatic startup of your video, I began to immediately search for the source of the annoyance and to turn it off.

Your video doesn't explain or compel. I have no idea what it's for. Try dramatically reducing the length of screenshots, and interspersing this now-specific content with headline slides explaining what's going on.

Your headline needs rewording. What is the major problem that you solve for your customers? How is the change it makes to their life dramatic and impressive?

Why should I click this Preview button? Add some copy before it to explain.

Your copy should be strengthened to sell you better. I'm not convinced that you believe fully in yourself by what's there. Again, what key problems are you solving for your customers with this product?

Your offer leaves me "ho-hum." Tutorials plus a new app to learn sounds like a lot of sitting, learning and work. Most readers want instant gratification. What is it about your solution that can give them this instant gratification? It doesn't have to be the whole thing--just a part of the product's results.

Overall, I'm left with the impression of "OK, here's a Wordpress thing...I'm irritated by the sudden music...the video doesn't make sense and I'm not really sure what this is all about. I guess I'll go somewhere else." And I make websites with Wordpress...and know the frustration of spending literally hours and hours trying to find a theme that works for this client! So your message definitely needs focus and an injection of excitement.

***

Your second page, which you just linked to above, is somewhat better. Your voice is stronger and I see more bullet points. It sells to someone with programming experience, however. I think you'll have to alter it to appeal to regular people who want the ease of changing things in Wordpress.

For starters...this is lousy advice - "Something eye catching" is exactly what you don't want. You don't want them looking at your background - you want them reading the words or watching the video. 10% Cyan added to white is the proven background colour - kind of a light bluey green.

EVERYTHING is wrong with this page. The writing sucks. Limp headline. Dead body copy. Dreadful video. And why the Belcher Button? That just screams "here comes another internet con".

You need to check out other WP Theme design salespages. And it DEFINITELY needs to preview the Theme.

See how they do it here - OptimizePress - Internet Marketing Wordpress Theme | Optimize Press

ok... I am starting over. Will have a new page done in about an hour.

Ok guys... I Started over. The page looked like that cause I thought the old style sold better.

Let me know what you think of this version: Metamorphosis For Wordpress

I will add a video below the header and above my intro.

Should I add more bullet points or is the featured list enough?

This theme is not the greatest. I am testing it for my new one. Evolution is drastically
different then anything on the market. I want to get a working sales page for this theme
and then use that model as a starting point for my new one.

It's an improvement. Flow is better.

Center your headline. It looks odd justified left. Fix your misspelling of "Wordpress". AGAIN. It says "Wordpess" after you 'fixed' it.

Now I know you pretty much pasted in thehorizon's sample copy, and it's good. However, it needs to be personalized by you for you. The 972-member chasing mob sounds like a ridiculous claim now that it's really being used.

I heard a nasty rumor once that "Hey" is insulting to New Yorkers...so consider replacing it with "Hi".

Your subheadline above the Preview button is the right size, but the sentence structure is a comma splice error. Change the comma to a colon.

Thehorizon made a point about needing more copy time to build rapport with your audience. So you need to keep working on this.

There's a Thanks button: I'd use it to thank him for his copy if I were you.

I tried to tweek it... I liked it.
I will look at it again.

Here, copy and paste ... "WordPress Theme" .

That aside, my first thought when I saw the price was that it seemed too low. When you get either too high or too low from a potential buyers perceptions, you need to add more credibility or reasons for the pricing.

Marvin

There is too much wrong with it all for any singular tweaks to make much of a difference. The whole package need a serious makeover and my advice, sorry to be blunt, is to enlist help (not advice but actually employing their hands-on help) from more experienced Warriors.

My couple of cents:
1)The salespage feels like the 90´s. Your quickest way to a total makeover of the salespage would be to enlist a minisite expert to do the graphic stuff, and enlist fellow warriors to redo the copy - I suggest cutting it by at least 50% and making every word count. If you are selling a theme that is supposed to (according to the copy) to provide "unlimited possibilities" people will be wanting to see screenshots, or videos, of the backend interface

2)This section is very counterproductive
"You really do have unlimited possibilities with Metamorphosis.
Don't like the sidebar? Move it!
Unhappy with that color? Change it!
Need more widgets? Add Them!
Want another Sidebar? Add One!"
Even the most inexperienced novice understands that those 4 tweaks are not the same as unlimited possibilities. By positioning your theme with the "unlimited possibilities" and then pointing to 4 very basic tweaks you are alienating everyone who has ever used wordpress before (people who would be your main client base since you target current WP users with the headline "Tired of fighting with your current WordPress theme?" This is a perfect example of where copy is killing your baby.

3)You need to work on the demo page. It too feels like the 90´s. Get some images in there. I would also change the demo font to something without serifs which hurt the eye on some screens. Additionally, you need to look over your code because there seem to be some errors. PM sent.

I think you said it best yourself:

Enlist someone to do all the marketing work for you. Concentrate on what you know.

interesting thought on the pricing. I have not tried higher.
I tried 19.95 and 29.95 and the sales went down.

I will try a few variation on higher prices when doing split testing.
That is something I can easily test.

I suck at spelling, and I site read which makes it even worse.
In code I don't have to spell correctly, just the same.

I made a bunch of tweeks to the preview. I am going to slowly add more post
that are relevant and look better. But for know I want to focus on the sales page.

I want the video to hammer in the benefits.

Hopeless. I almost don't read past "the last theme you will ever need" in the header. But when I'm hit with this rubbish I definitely come to a screaming halt -
We Thought It Wasn't Possible!
But We Were Wrong... The Last and Only WordPress Theme You Need Is Finally Here...



Oh yeah? Who cares what "we" think? What's in it for me? Apart from a hyped-up stupid headline.


And this...this just makes me want to puke - But Hey, what would I know? I'm just a Copy Nazi and I currently have cients in my pants.

You don't highlight the specific benefits in the main text of the copy. "More clients than I can handle" is too general a benefit, and you don't link it to any plausible set of features in the product.

All the features you mention under the headline "here's just some of the incredible features" should be integrated into the main text better, and you should highlight a specific benefit for each one.

Feature - something in the product

Benefit - the value the buyer gets

link features and benefits together to create simultaneous desirability and plausibility

Hey John, I have to agree with them actually. It really isn't much about what you like, but more of what works in the market you're in.

Firstly, you turned a pre-headline into a headline. It doesn't have any hook at all - you can't dump it into a headline. A headline requires market research and thought. I had none of that... you certainly can't just use that! It's a guideline... I did remark that I was not familiar with your market.

Secondly, you changed a lot of the phrasings, doctored it from personal to distant, from informal to formal, from fast to slow. Don't reuse what I wrote in the dead of the night on the verge of slapping the keyboard with my head - Use the advice I said inside... Relate more to your user's past experience, and let them synchronize with you. You got to hit them on the head and they'll say, "I've experienced this before too!" or "I had no idea someone else had the same problem I was facing!" I believe I did elaborate on this in the post.

Third, don't remove the video! Why remove it when video is such a good way to bolster your conversions? It has audio and video... and places your visitors in a momentary trance to stop and listen to what you have to say.

Fourth, really invest in a real copywriter. Sure, they might be expensive, but these are people who live, eat and drink copy. They are the ones who know what converts. They have past clients and experiences on what they have tested in the past. The good ones can burst conversions through the roof - they're just that amazing. You'll probably break even that much quickly, and profit even more quickly.

Fifth, there's no WIIFM (What's In It For Me). Think in the shoes of your prospect - what are the benefits they need? There are basically 3 types of benefits... in layman:
a) The Bloody Obvious - What your product seems to scream out at first glance.
b) The Surprises - Hidden benefits are what your prospects really want. Prospects have a tendency to not be able to voice out what they really want. Find that hook. For example, weight loss people want to have motivation to do the exercises, not just the exercises. It just might hook. They're normally found in "roles" as well. For example, in your case, they might like the "control" aspect, and being a better-designed site than their competitors. (You really don't know until you've researched the market.)
c) The Useless Benefits - Junk. Basically unrelated things that don't stack value in the eyes of your prospects. But that's a bit controversial - since numbers mean value. A few won't hurt.

Sixth, you need to involve the prospect. They need to be in the copy.

Seven, don't show them the price immediately. It triggers the subconscious retreat. Everyone wants to run away from a persistent salesman. Don't give them the impression that you're selling something, even though you are. Close with the price only at the end... when all the beliefs are wired into your prospect's brains and the objections are dealt with.

In conclusion, don't do the copy... Get someone experienced in it in the WF.

OK, I do like the design, but I see problems from the get go.

Your first sentence is: "Hey, I'm Gordon and I'm currently have more cients then I can handle all demanding custom Wordpress themes." There are a lot of grammatical errors here and the flow is very awkward. At first, I had no idea you were saying that they are demanding themes because the pacing of this sentence is odd. Not only that but it should be "I currently" and "clients" not "cients."

I really don't know what you are offering here. I know it's a Wordpress theme, I got that. However, beyond that, I don't know what makes this different from all the others. At first I thought you were selling your "Wordpress mastery videos" because you have that featured before you really go into any detail about the theme. Your add-on should come later.

You need to seriously work on copy, structure and flow. You also need to tell me why this theme is good, and what exactly it does. You tell me that you are going out of business, but I really don't know what that means, nor do I know what your theme really does.

Think of it this way: you're showing me the box, but nothing about the product. I'm not buying the box, I'm buying a product and I want to know about it.

YOU SUCK!

Well, frankly, your conversions "suck" because your page SUCKS ...big time. There is a LOT wrong with it. In marketing the key word is BENEFITS. Nobody cares about YOU ...they only care about what BENEFITS they can glean from what you have to say. You have to hit them hard from the very beginning with BENEFITS. You only get a few seconds.

The very FIRST thing you've go to do is get their ATTENTION!

And THAT is the ONLY reason I started this with "you suck". (I don't know anything about you and I'm just trying to help with what you requested which is honest constructive criticism. (You have to admit that my heading got your attention immediately. THAT is what ALL marketing must do but you get their attention with BENEFITS - OR - something else that will compel them to readh further. Your headline must be SHORT and CLEAR.

We Thought It Wasn't Possible!
But We Were Wrong... The Last and Only WordPress Theme You Need Is Finally Here...

Now THAT requires me to decipher what you're saying. From those words I would summize that you are selling a wordpress theme. But I had to think about it. Customers don't like to think, use deductive reasoning or figure things out. They won't even keep reading if the headline didn't give them a compelling reason to. Yours doesn't.

Also sir, people will judge YOU and your product by EVERYTHING you do. Your first sentence loses a LOT of people because of the grammar.

"Hey, I'm Gordon and I'm currently have more cients then I can handle all demanding custom Wordpress themes."

SHOULD BE

""Hey, I'm Gordon and I currently have more cients then I can handle, all demanding custom Wordpress themes."

Now even with that grammatical correction it's still not good. You're only using a few words, you've got to make them GOOD.

The biggest problem is that you give NO compelling reasons to buy your product. You do NOT establish credibility. You are expecting them to read these few words then jump and buy your theme when you have given them NO compelling reasons to do so. You have to give them REASONS ...LOTS of them ...in bullet points preferably. WHY should they buy? WHAT are the benefits?

WHY buy YOUR theme when they can get a ton of them for FREE. You are self promoting so YOU saying that it's the LAST one they'll ever need does not garner trust. WHO else thinks that? Where are your satisfied customers or peer reviews?

And this is just a starter but it's all I'll give you now because I'm not sure rather or not I just wasted 5 minutes of my life ...which I'll never be able to get back.

- Good luck.

These are ways to improve your conversion rates:

1) SHow us a sample of your Wordpress theme..
2) Video (Important) to explain why we should buy from you instead of others
3) Attention grabbing Headline
4) Your heading/Logo change it to something more stylish and appropriate (optional)

Hope this help, thanks,
Jeremiah

The layout is better.
That's a start..

I don't like your tagline "The Last Theme You Will Ever Need" - doesn't say much or pinpoint what your theme does. What makes your theme so great - I'm not finding this.

I'm still not clear - even after going to the demo. (And you spelled the word BUILD (biuld) wrong on your left button/pic)

You need a list of benefits/features in text/paragraph form toward the top, instead of that picture which is distracting.

I'm still not buying this theme, or you. Sorry. The whole thing is Vague.

(Keep trying )

1) Show us a sample of your Wordpress theme..
I added a preview button and text saying to click it... How else can I show you the theme. The video will show the UI.

2) Video (Important) to explain why we should buy from you instead of others
I already contact a member to make a new one, the old one sucked. I will replace it in a few days.

3) Attention grabbing Headline
I am aware... I am trying to get one. I thought I had written several of them

4) Your heading/Logo change it to something more stylish and appropriate (optional)
No... That logo is everywhere. Would be a nightmare to change it.

I have contacted a copy writer from the classifieds section.

Fabulous testimonials - you have one from "Jason Leaselman", "Marcus Ritchman" and "Julia Freidman".

Three "mans". Jewish testimonials or...

The fine print says - I sincerely hope you paid no more than five clams for this schlock.

CopyNaziMan

p.s. The FTC is starting to target the fraudulent use of "as seen on". Clickbank has this on its "Vendor Promotional Guidelines" page now -

Hi Frenchsquared. There are a lot of things to improve but here are the 3 most important things:

1) Ditch the video. I would simply remove it and see how that affected the response. There are just too many things wrong with that video to even start explaining it here.

2) Secondly... get some of the testimonials up in the top.

3) and lastly. Have a link where people can test the theme. I would personally NEVER EVER buy a theme if I haven't seen it in action and I honestly think thats the way most people operate.

and btw - the Color and overall design is fine ... don't waste time changing that.

good luck - Pat

The design is great but I'm not getting who needs this theme. Is it a salesletter theme? Is it a theme for bloggers? If this is the last theme I will ever need, what niche is this the last theme I will ever need? I am an avid WP theme collector and I'm confused about what I can use this theme for.

As long as people are piling on about typos (free proofreading here!):

The word can is missing here:
You can move the sidebar, you can move the widget areas, you can change the header, you change the color,

There's a missing apostrophe in "can't" here:
I'm so sure of this that if you cant do it, I personally will install and configure Metamorphosis for you.

"Monitize" should be spelled Monetize.

This:
Looking to sell a few products, we have you covered.

...should be:
Looking to sell a few products? We have you covered.

Then there's this:
Then get Metamorphosis, it come with basic PayPal

It's good though that Gordon is looking for help in the copywriting department. That's the important thing here I think.

Coming from someone who has the opposite problem (I have no idea how to do a website layout, but words are definitely my forte), I would say talk to people like me and get a sense for our pain. Then your answer for that pain goes right up front! You'll get my attention very quickly if I click on your page and you're telling me how easy your theme makes my life as a business owner.

Thank you for disabling the video. I'm not sure if it was the video itself or just my speakers, but the sound quality was poor and the autoplay distracted me from reading.

In business and in life, take advice with a grain of salt and use what works best for you. In the end, all I offer is my opinion and that doesn't necessarily make it your best choice. I'm happy to answer any other questions with further iterations of your site, just send me a PM.

Your website isn't converting because, as mllnsgrl and others have mentioned above, your site doesn't immediately pique my interest or make me want to read on.

Have you monitored statistics to see how long visitors to your website stay on the page?

You've literally got SECONDS to make a favourable first impression. It's clear from reading your sales message and watching your video that you haven't taken the time to really get to know what your prospects want...

Your website focuses on you and the features of your product. In order to convert, however, your sales copy needs to focus on YOUR CUSTOMER and the BENEFITS to them... in other words, you need to answer the question "what's in it for me?"

What makes your product different to everything else on the market?

What can your product do to help me save time and make more money so that, ultimately, I can spend more time with my family and friends doing the things that I really enjoy?

For more details as to how you can improve conversions, read my free article here:

http://www.warriorforum.com/copywrit...ales-copy.html

Hope this helps,

Connor

a lot of you guys are nitpicking on colors, fonts, graphics, all the little things that aren't going to solve anything for this guy.

Which tells me immediately you aren't 'getting' it.

Here's the cold hard truth:

Your conversions suck because the offer and copy suck.

thats really the only reason.

(assuming the product is at the very least decent).

All these colors, graphics, fonts etc all can help when you're testing an offer that ALREADY works.... they're icing on the cake, they are NOT the cake itself.

If you aren't a great writer, hire someone who is.

or learn how to do it yourself (just dont expect miracles overnight)

Invest in your business, if you think the offer is good enough to warrant it, because obviously what you're doing, you're saying isnt working.

Hi frenchsquared,
I want to give my opinion as an internet marketer not copywriter. If I want to buy a theme, I will choose the one that I can easily make money with. I've read your sales letter but I don't know what are strong points of your theme. You may point that why your theme is so good. Does it pass W3C? Can I place Adsense easily? Can I create reviews post for affiliate marketing? Can I build sales pages with this? There are many more questions for internet marketer and you have to answer them.

All the best,
Keng

I'll try my best not to repeat what's already been said, but in a nutshell, your page doesn't tell me why I want to buy your theme, and it doesn't really tell me anything about it. Your claim of it being the "Last and Only WordPress theme (I) need" strikes me as unbelieveable and rather cliche, and if you are going to make a claim like that, the next thing you want to do is then justify that claim - tell us how your theme will remove the need for any other themes. Don't just dive straight into a heavily contrived "About Me" segment - most people want to know about the product they are buying, not the person selling it to them.

Next, you need someone to proofread your site. The abundance of spelling and grammatical errors really detract from its appeal and make the site appear somewhat unprofessional.

When making a sales page (or any other page for that matter), you want to be able to direct the viewer's gaze to where you want them to look. The first place they will usually look is the header, which on your page is disjoint from the rest of the page. There is no clear direction of the viewer's gaze from the heading, and its separation from the rest of the content futher exacerbates this problem. You want to guide where your viewers look, not leave them to search for themselves.

Another big issue with your page is the placement of the "Order Now" button. This appears well before you've told us anything about the theme itself, which gives the impression that you are just trying to shove the product down our throats before you've even taken the time to tell us anything about it. It makes the page seem very pushy and salesy, and this will deter many potential customers. You want a more subtle lead-in, followed by a good, solid description of your product to get them interested, before then presenting the viewer with the option to buy it, once you've established clearly in their minds why they should do just that.

So, to put it bluntly, your page needs a lot of work. There's more improvements I could suggest, but you're better off addressing the concerns raised here already.

The Theme is named 'Metamorphosis' which gives me a feeling that it is very very flexible and customizable, functionally and aesthetically. As a customer, I would like to know in details about that. A video showing how to customize the key features and how it functions and looks, will be more appealing. Visual elements appeal to the emotion, so customers feel good when something gives them positive visual experiences. A customer will certainly like to see what can be done with the theme.

If the theme really adds value, and if you can clearly demonstrate that, people will buy.