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Unread 19th July 2012, 12:21 AM   #251
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Default Re: Top Copywriting Books... Ever

Quote:
Originally Posted by ejunkie View Post
Almost all of the greatest copywriting books have already been mentioned, I would like to add one more to the growing list.

Not exactly copywriting but essentially a marketing book, Al Ries and Jack Trout's Positioning: The Battle for Your Mind (1970s) is something every copywriter must read.
Here it is:
Positioning: The Battle for Your Mind
Al Ries and Jack Trout
Positioning: The Battle for Your Mind, 20th Anniversary Edition | Al Ries, Jack Trout | digital library Bookfi
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Unread 28th July 2012, 11:42 AM   #252
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Default Re: Top Copywriting Books... Ever

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Originally Posted by WebRank1 View Post
Is it me or is The Brilliance Breakthrough - Eugene Schwartz not listed in here?
It is the best book by Eugene as far as I am concerned.
A friend just emailed me a pdf copy today. I'm printing it out right now. At first glance, it certainly seems quirky. I'll have a better idea after I actually go through it.

Has anyone here used this book? Can you report on the benefits/value of working through the assignments?
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Unread 1st August 2012, 11:42 PM   #253
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Default Re: Top Copywriting Books... Ever

Writing to sell by Andy Maslen. Just bought it as my first ever copywriting book and every page has something. Easy to read and I feel it'll help heaps with my online b2b sales. I love the fact that companies don't buy things, people do. Sounds simple but not so easy to figure out when you're deep in the product

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Unread 17th August 2012, 08:49 AM   #254
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Default Re: Top Copywriting Books... Ever

I learnt most of my copy writing from the late Gary Halbert (RIP)
However, I notice you don't have Dr Robert Cialdini mentioned in your list.
(sorry if he is mentioned in this thread as I have not read through all the posts)

Just want to mention this book: Dr Robert Cialdini's
Influence: Science and Practice (5th Edition)
Why?
Becasuse if YOU don't study it and don't use his tactics in you're copy...you are effectively leaving money on the table!
This book is a must have for ALL copywriters.

You can get a second hand copy from amazon for around 12 bucks.
I would of gladly paid $500 for this with the tactics I gleaned from this GREAT book


''Discover How To Make $19,289 In Just 30 Days From Biz Owners Begging You To Take Their Money!''

"Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. And most important, have the courage to follow your heart and intuition." ~ Steve Jobs (RIP)
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Unread 18th August 2012, 03:39 PM   #255
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Default Re: Top Copywriting Books... Ever

Thanks for tips everyone, already have a couple of these gems on order.
Another something to look out for which relates not necesseraly to copywriting but to being succesfull is The Mind Factor by Karl Morris.

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Unread 22nd August 2012, 06:52 AM   #256
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Default Re: Top Copywriting Books... Ever

I just finished reading Great Leads by Michael Masterson and John Forde.

Great info. on creating the most powerful headlines and lead paragraphs for your sales letter based on the stage of market awareness.
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Unread 22nd August 2012, 11:38 AM   #257
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Default Re: Top Copywriting Books... Ever

All these books are pure gems. I haven't read all, but read reviews and mentions about most of them. However, I didn't find anybody mentioning Joe Vitale's "Hypnotic Writing" here. I have read that several times, and I personally feel it is a wonderful book on this subject.
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Unread 22nd August 2012, 12:49 PM   #258
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Default Re: Top Copywriting Books... Ever

hey fellow copywriters,

check out this little-known gem, has full sales scripts. how to counter objections, basically street smart NLP from the trenches of face to face selling (eg selling ginza knives on the Atlantic City boardwalk!).

a treasury of cool old school selling easily translated to the printed word, its available on AMZ for 1 cent.

Ed McMahon's Superselling: Performance Techniques for High-Volume Sales

much success, david alan ramsdale, m.a.

Last edited on 22nd August 2012 at 12:51 PM. Reason: spelling
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Unread 26th August 2012, 04:11 AM   #259
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Default Re: Top Copywriting Books... Ever

That would be "The Robert Collier Letter Book." So many ideas and principals are in this book and no one should be without it.
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Unread 4th September 2012, 09:49 PM   #260
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Default Re: Top Copywriting Books... Ever

Quote:
Originally Posted by HimanshuS View Post
All these books are pure gems. I haven't read all, but read reviews and mentions about most of them. However, I didn't find anybody mentioning Joe Vitale's "Hypnotic Writing" here. I have read that several times, and I personally feel it is a wonderful book on this subject.
Yup. Great book on writing in general.

One more (if no one has mentioned it yet):

Writing That Works
Kenneth Roman + Joel Raphaelson

It's a bit outdated as far as cultural references and cutting-edge technology, but it's fundamentally sound in my estimation.

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Unread 19th September 2012, 07:31 PM   #261
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Default Re: Top Copywriting Books... Ever

I just started reading "Writing Riches" by Ray Edwards (who also has a great podcast).
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Unread 7th January 2013, 11:15 AM   #262
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Default Re: Top Copywriting Books... Ever

I just checked out this this list and I would agree with every single book here. However, getting to the copywriting doesn't stop at just reading the right books. One thing that really helped me is reading the ads of all of these copywriters.

Get a swipe file. Read at least one ad every single day out loud. Another thing you can do is Get a pen pad of paper and write out only the top performing ads by hand. Yes, this is tedious. But it works!

To swipe files that I personally own and recommend are:

Hard to find ads by Michael Senoff
Lawrence Bernstein's Ultimate Marketing Swipe File.

Cheers!
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Unread 14th January 2013, 09:44 PM   #263
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Default Re: Top Copywriting Books... Ever

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Originally Posted by FullMontySEO View Post
Get a swipe file. Read at least one ad every single day out loud. Another thing you can do is Get a pen pad of paper and write out only the top performing ads by hand. Yes, this is tedious. But it works!

To swipe files that I personally own and recommend are:

Hard to find ads by Michael Senoff
Lawrence Bernstein's Ultimate Marketing Swipe File.

Cheers!
I heard great copywriters like Bob Bly and David Garfinkel suggest that too. Thanks for sharing about the swipe files you own. Can you share the link where we can get those? Thanks!
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Unread 3rd February 2013, 04:23 AM   #264
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Default Re: Top Copywriting Books... Ever

Seth Godin's "Small Is The New Big", combined with Andy Maslen's "Write to Sell", were the 2 books that made a huge difference to me.
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Unread 9th February 2013, 02:43 PM   #265
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Post Re: Top Copywriting Books... Ever

Thanks so much for the excellent list of books for copywriters!

To add my 2 cents - I'm studying the book in your list, "Influence - The Psychology of Persuasion" by Robert Cialdini". By the way, it's now available on Amazon as a Kindle eBook, at a low price.

I'm finding it to have great potential power in leveraging the principles of persuasion revealed by Social Psychology research.

As a student (expert?) on/of Visual Communication and landing page design, I'm also working on integrating those Social Psychology persuasion principles into web page visual design rules and into the landing page sales processes.

Thanks again for the awesome list!

_jc

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Unread 15th February 2013, 05:57 AM   #266
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Default Re: Top Copywriting Books... Ever

Thanks! That is a great list. I shall read some of these to further improve my marketing and copywriting strategies.
I also think you should add, 'How to Win Friends and Influence People'. Even though this treasure is not directly related to copywriting, it is still one of my favourite books for understanding people.
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Unread 26th February 2013, 07:17 PM   #267
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Default Re: Top Copywriting Books... Ever

Thanks for creating this list! I'm currently reading "INFLUENCE - The Psychology of Persuasion" by Robert Cialdini. Ph.D. I noticed a few people mentioned it here, but being about 2/3 of the way through and thoroughly enjoying it, I wanted to second the recommendation. I like that although almost everything it discusses can be applied to sales, it is presented as "psychology" and therefore has the appeal associated with a broader audience than just salespeople.
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Unread 13th April 2013, 03:19 PM   #268
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Default Re: Top Copywriting Books... Ever

Writing Riches by Ray Edwards. This book talks about how to write sales letters, emails, etc. He's been a copywriter for some top companies and internet marketers. Great book.
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Unread 24th April 2013, 10:51 PM   #269
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Default Re: Top Copywriting Books... Ever

A really good book I am currently reading is John Carltons new book "The Entrepreneurs Guide To Getting Your Shit Together".
Motivational, entertaining and really good for copywriting.
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Unread 25th May 2013, 05:44 PM   #270
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Default Re: Top Copywriting Books... Ever

Being new to copywriting, I picked up "Web Copy That Sells by Maria Veloso".

Great thread, thanks for all the recommendations WFers.
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Unread 5th November 2013, 01:03 PM   #271
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Default Re: Top Copywriting Books... Ever

Pheewwwyyyy... that's an exhaustive and overwhelming list!

Thank You!

Be it I've NEVER actually read ANY of the books mentioned (yet), and I am a novice at copywriting... I found myself 'stuck' in the middle of nowhere, in a town where the number of cows/cattle is equal to (maybe even greater than) the county's human population - looking for a book on Copywriting techniques in an actual library (of all places!)

Anyway, after explaining the difference (at least) five times... "No, not books on Copyrights, but books about Copywriting"; the librarian found only 1 book available. *Go figure, after seeing all the great references mentioned here, I find the one copywriting book not mentioned in the 6 pages of this post!

While I am currently reading 'the ONE and ONLY library' book on copywriting (in Okeechobee, Florida) entitled; "Kick-Ass Copywriting in 10 Easy Steps" - by Susan Gunelius - I've learned more in 5 chapters than I ever could've imagined.

Ultimately, if you (like myself) thought you understood the psychology in crafting 'compelling' writing and in creating a 'perceived need' to your target audience, but never knew "How to" structure those writings (to a specific audience), this book is enlightening, for sure!

The 10 Step Copywriting Outline in her book was my 'missing ingredient' all along, and armed me with a new way to structure my future marketing efforts, and more over created a great insight in writing sales oriented copy.

It may not be as good as other mentions in this post, but it's definitely an easy read, and puts the art of Copywriting in a tangible and employable format, even for newbie's (like me!)

This book has 'opened my eyes' and helped connect everything I've studied/learned about (online/offline) marketing and rekindled my passion for writing compelling content. I'd recommend it to those breaking into ad copy, sales copy, and of course IMers who need to understand their objectives beforehand, especially, in structuring their writing/content, and in creating their 'future' sales funnels... as it's a process that I failed prior due to poor structuring.

"Kick-Ass Copywriting in 10 Easy Steps" by Susan Gunelius... the ONLY Copywriting book available in the Okeechobee Library, LOL!

It's a good read IMHO!

All the Best,

Art
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Unread 26th December 2013, 06:30 AM   #272
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Default Re: Top Copywriting Books... Ever

"The Brain Audit - Sean D'souzaThe Brain Audit - Sean D'souza " It LITERALLY changed my life. Imo, the most comprehensive, in-plain-english how to write copy book in existence.
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Unread 3rd April 2014, 04:57 AM   #273
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Default Re: Top Copywriting Books... Ever

Don't be fooled by the low price tag and packaging - I think Ca$hvertising by Drew Eric Whitman is a good resource. It's kind of checklist style - but quotes a ton of other books and resources. It's probably a little advanced for beginners.

It's a great for teaching primary emotional motivators etc.
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Unread 13th June 2014, 12:32 PM   #274
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Default Re: Top Copywriting Books... Ever

One more to add to this huge list.

This one leans towards the "dark side"....

"True Believer" - by Eric Hoffer

It reveals everything you need to know about "cult control".
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Unread 21st July 2014, 08:38 PM   #275
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Default Re: Top Copywriting Books... Ever

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Originally Posted by Dot Com Direct View Post
One more to add to this huge list.

This one leans towards the "dark side"....

"True Believer" - by Eric Hoffer

It reveals everything you need to know about "cult control".
How'd you hear about Hoffer? I probably know already because you mentioned the word cult.

I heard about him because he, like me, worked as a Longshoreman. I recommend looking at his journals, too. They provide insights into how he thought. Fascinating stuff.
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Unread 7th September 2014, 01:52 PM   #276
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Default Re: Top Copywriting Books... Ever

Here's some other books that will help you hone your copywriting chops...
  • Propaganda by Edward Bernays
  • How To Win Friends And Influence People by Dale Carnegie
  • The Game by Neil Strauss
  • The Secrets of Closing the Sale by Zig Ziglar
  • How To Make Maximum Money In Minimum Time by Gary Halbert
  • Kick-Ass Copywriting Secrets of a Marketing Rebel by John Carlton
  • The Travis Mcgee Series by John D. MacDonald


* I'll continue adding more as I think of them.

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Unread 24th September 2014, 03:15 PM   #277
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Default Re: Top Copywriting Books... Ever

Here are some of the books I own and a quick review:


-Ray Edwards

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