Please Critique My Sales Page

3 replies
Hi all.

This is the first time I have posted in the copywriting section even though I have read alot of the posts.

I usually pay a copywriter to create my copy but decided to give this one a go myself:

Fast Cash Horse Racing

Please take a look at let me know what you think, how I can improve it, and where I have gone wrong
#critique #page #sales
  • Profile picture of the author Zentech
    Hi Adam,

    The header saying "Fast cash horse racing" and the subheading beneath it are unnecessary and detract from your headline. They also make it look like a cheesy blog page rather than a sales page.

    The headline is passable but not excellent. It could use a bit more zing. Your sub-headline is actually better than you top headline. How about re-arranging it to say something like this:

    Insider Reveals Instant CASH Secrets To Making L220 Per Month For Every L10 You Bet - Our Tips Are Pulling An Average of 22 Points Profit A Month!

    NOW You Can Get Our Exclusive Daily Selections For Just Pennies A Day!

    I understand why you're highlighting "the excitement, the buzz, the adrenaline" (to get those emotions rising), but it's a little too early for that ploy, IMO. A lot of prospects are wise to such tactics and will be turned off if they appear too early. Save it for when they are already half-sold.

    Some of the copy itself is pretty good. You have a story and a hook. You're on the right track there.

    What appear to be "testimonial boxes" look too much like actual testimonials rather than your own experiences. It comes off as deceptive. Consider re-formatting that section into normal headers and paragraphs.

    This area also needs revision:

    So let me ask you a few questions:
    1. Do you like horse racing?
    2. Do you like betting?
    3. Do you want to make huge sums of money?
    4. Do you want to live the dream?
    Your first question here is actually limiting your prospects and screening many of them out. A lot of people just want to make money and they don't care whether they have to bet on Olympic snail racing to do it. Why screen out your prospects who couldn't care less about horse racing but do want to make a lot of money? I'd say drop question 1 (and maybe #2 also) and replace them with questions that don't screen out potential prospects, such as these:

    So let me ask you a few questions:
    1. Do you like having the freedom to work anywhere?
    2. Do you like never having to pay taxes?
    3. Do you want to make huge sums of money?
    4. Do you want to live the dream?

    Your PS section is awful, it needs to be expanded, and the "go get rich now" has got to go. Language like that conjures up images of "get rich quick schemes," which scream "scam" to most prospects.

    If you want to know the specifics of how the PS section ought to be expanded and the overall copy improved, send a PM and hire me. We're professionals here and there's a limit to free advice.

    I hope this has helped.

    Best wishes,
    -Zentech
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  • Profile picture of the author OutOfThisWord
    Adam as a daily punter myself, this site would not grab me.

    Pretend you are at the entrance to the track, and as people are walking in for a day at the races - you've got to make a simple, yet powerful statement, that will galvanize their gaze on you and what you are about to say next.
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  • Profile picture of the author ihc44
    Howdy, I'm new here (just trying to glean some info before writing my own sales page), but I would personally question why you would be sharing this information if you're making so much money from it, and I also note there is no guarantee or talk of how you can cancel subscription - In addition some profit/loss screenshots from betfair might help reduce skepticism.

    If the page addressed the above, I might even give it a go for a month and see how I do.
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