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Should a Pre-Sell Page use the same Formula as Normal Sales Copy?

by Dexx
4 replies
I have a couple eBooks on writing "killer" sales copy...

Just wondering if a pre-sell page follows basically the same format, or should they be structured differently?

Anyone feel like sharing what points or topics they try and cover in a good pre-sell page vs normal copy?
#copy #formula #normal #page #presell #sales
  • Profile picture of the author Raydal
    Originally Posted by Dexx View Post

    I have a couple eBooks on writing "killer" sales copy...

    Just wondering if a pre-sell page follows basically the same format, or should they be structured differently?

    Anyone feel like sharing what points or topics they try and cover in a good pre-sell page vs normal copy?

    With a presell you have to be more subtle in your selling. You must give
    more information and do less hard selling. It's much like writing a white
    paper. The sales therefore comes as a "by the way" thing.

    If you're on Frank Kern's list you'll notice that he always does this type
    of 'by the way' selling, although I wouldn't call his way preselling.

    -Ray Edwards
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    The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
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  • Profile picture of the author Dexx
    So less sale-like and more "here is something that I found helpful"
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    • Profile picture of the author fxmmorale
      Good presells come across more as a friendly recommendation versus a "you gotta by this now or else" approach.

      I know that sounds a little extreme but that's how some salesletters come across and if you start off that way, your prospect may not make it to the salesletter.

      Some of the good presells have a nice mix of education on the subject that the product will solve and yet express it in a way that relates to the situation the prospect is dealing with, followed by a "you might want to consider this" kind of recommendation.

      That approach usually gets me to check it out.

      Hope that was useful,
      Nando
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      The Marketing Rinnegato Cometh... stay tuned. This link leads to my Warrior blog...
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  • Profile picture of the author travlinguy
    Pre-sales pages are a good place to tell a story. Have a character with a problem or issue. Have him stumble around trying to solve the problem. Then have him solve the problem with your product or service.

    People like reading stories like this because they usually have similar problems and when they see your character prevail they feel they can too. Make it easy for the reader to access the actual product sales page at any time by clicking one of many links on the pre-sales page. Good luck.
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