Eugene Schwartz woulda madea hellova ClickBank copywriter

Probably not.

But most people will want to believe it is possible to make money without working.

As you know copy is measured by conversion. So if statements that border on false-wood convert better, why not use them?

You say it is not ethical? Not many care about that.

In theory, any really well designed business should be able to function without the owner doing the work. The business would employ systems for employees to follow. The owner would only need to keep an eye on the operation.

Think "McDonald's" franchise. The owner isn't in the restaurant flipping burgers or doing the hiring/firing, or cleaning the restrooms.

A business that functions that way can be sold to another owner without any break in sales.

So maybe old Eugene, was writing about a type of business that can function without the owner doing the day to day grunt work.

:-Don

I'm not so sure this headline would work today.

The headline is a tired promise. Your prospect is jaded.
He's heard it all before. The headline needs a mechanism adding
to it to make it more believable.

M

Yes, it's possible.

Depends on the type of business. Certain types do lend themselves to producing passive income on a regular basis.

For example... Say you're a rock star and record a multi-Platinum-selling album. You've created the product/album once and after that everyone else sells it for you.

The royalties you get from the album could provide a very nice passive income each year for you. Same concept for actors/actresses that are on a TV series that goes into syndication. Their business is acting and one of their products (a TV series) could produce passive income for them.

For copywriters, some of the royalty deals you work out with clients could deliver months or years of passive income for work you did once.

For ClickBank marketers, you could create the right product once and you could see affiliates driving new customers to you every month for years. There's some good examples of this in the Weight Loss/Dieting niche on ClickBank.

In terms of Schwartz, I think if he were alive and an active copywriter, he'd be absolutely kicking a$$ in whatever niche or venue he went into. The guy put together a crazy string of massive hits for years and he did it without use of a computer... Internet... tools like PhotoShop for doing marketing layouts... and so on.

Having chipped away at reading Breakthrough Advertising (great book but a boring read IMHO) for more than a year now... Schwartz was very aware of market conditions changing how you try to sell a product to them.

He talks about it in the chapter on stages of awareness. So Schwartz probably would have adjusted his copy based on what stage of awareness his market was currently going through.

Mike

P.S. For an interesting read on Eugene Schwartz, check out Wikipedia. He wasn't just a very successful copywriter. He was very sucessful info-marketer too. Even after suffering a stroke that left one side of his body paralyzed, Schwartz continued to write copy.

By the way, the "Is it possible?" is the actual Pre head of the ad... I'm not asking whether it's possible lol