Would You Like Fries With That?

Some quick tips to get your copywriting into high gear.

Having been a sales trainer...and since copywriting is "sales in print", here's some sales tips.

I read a request for a critique the other day...the sales letter went into great detail on why you should buy their product.

Why That's Wrong: After you've prequalified them with your headline and sub-headline...they want what you have -- or they wouldn't keep reading. Instead of wasting time trying to convince them to buy what you're offering...use the time to offer the benefits. They don't need you to tell them why they should buy...they want to know what's in it for them.

You'll increase your sales by mega percentages if you always assume the sale.

Since you're already assuming the sale...

there's no reason to talk them into it.

Your mission is to build mental pictures in their mind...pictures that already have them using the product...and what the outcome of using it is.

So the lesson of point 1 is: Quit trying to sell...assume the sale.

People are pack animals...they secretly want to be part of a group. The group idea you're trying to build is that of a group that enjoys your product.

Ever notice one product that you think sucks...is selling like gang busters?

Another product you think is great...is listing hopelessly in the sea of products?

It's all in the marketing. You need to build the idea of popularity in your sales letter.

Testimonials can do this...but the most important way to do it is in your writing.

Lesson 2 is: Satisfy their desire for being part of a popular product.

A good salesperson never asks their customer if they want to buy.

After you've floored them with mental pictures...you've got them already using your product...they're realizing the benefits...they see the need for it.

Don't kill the sale by asking them if they want to buy...

You're giving them a time out to think and come up with objections.

You're only job now is to find out how they want to pay for their investment.

Simply give them at least 3 choices and let them do their thing.

Lesson 3: Since you've assumed the sale...simply ask how they want to pay...and then upsell them by offering some fries

I've gone up against people who've been in sales for decades...I've outsold all of them by hundreds of percents.

I say that to say...this stuff really works.

Try these tips and watch your sales explode.

Do you have any sales tips that carry over to copywriting?