Here's the eight most effective copy's formulas
It depends.
Maybe points of view.
You probably know... about these eight formulas. But you see... refresh memory costs nothing and helps
***
So, you can begin with this.
If you ear the most copied copywriter... of all world ?
Who is he ?
Yeah, it's Robert Collier.
"The Robert Collier Letter Books" is a great stuff. Really readable. Indeed, it's old. But it's useful for beginners.
What is the Robert Collier formula ?
A for Attention.
I for Interest.
D for Description.
No the next letter is not A.
P for Persuasion.
P for Proof.
C for Conclusion.
So, if you resume:
A-I-D-P-P-C (AID - PPC mnemonics)
Continuing... with Bob Stone Formula.
Who is Bob Stone ?
He was one of the pionner of Direct Marketing.
So, here you go !
B for Benefit (In fact, in headline or first paragraph).
This B is your best card.
D for Develop; You expand the benefit.
R for Receive.
You know Mark Joyner ? He calls it "What's in it for me ?".
P for Proof. Here are testimonials too.
L for Lose. Your reader losts something if s/he'll late.
B for Back. Back on your best card.
A for Action. Act NOW !
A resume:
BDRPLBA (BDR - PLBA mnemonics)
Third is Vic Schwab Formula.
You must know Vic Schwab.
"How to write a good ad" is on your bookcase.
A for Attention.
A for Advantages.
P for Proof.
P for Persuasion.
A for Action.
Here you resume:
AAPPA (AA-PP-A mnemonics)
Ongoing with Henry Hoke Formula.
The mnemonics is easy: 4P's.
P for Paint. Talk with rocks. Flowers. Tables. So, items.
P for Promise. Interesting.
P for Proof.
P for Push. Act Now.
Continuing with anonym DDPC Formula.
If you know who is the author, tell me
D for dramatic.
D for descriptive.
P for Persuasive.
C for Clinching.
If you resume:
DDPC (it's a natural mnemonics)
***
Here, you are to middle.
So what do you expect about these formulas?
Is it a third leg :p ? Or rules to know ?
The break is over
***
Continuing with Bus Reed Formula !
B for Benefits.
C for Currency.
F for Fascinating.
If you resume:
BCF. You'll prefer BFG (Any Id's Doom fans ?)... Sorry, it's not BFG.
Let's start with the seventh... SCH Formula.
S for Star. Storytelling is your weapon here.
C for Chain. The customer's trap starts.
H for Hook. The fish is hooked... And the sales done.
SCH talks easy.
Finishing with Kenneth Goode Formula.
C for Crystal. An clear and bargain offer.
M for Magnet. You'll attract your clients. Stay attractive.
E for Elevator. You'll build up your sale... like you up the floor.
CME talks easy too.
***
Do you know other formulas ?
For example, Jack Lacy Formula ?
Or better: what is your favorite formula ?
The formula you often use ?
***
Must a formula used ?
Cheers all !
D.
PS: Formulas can't resume
expertise, experience, talent or practice.
But it can help...
Maybe to forge your style ?
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The Copy Warriors -
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