A coven of copywriting witches...

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While perusing the Grand Bazaar of Junkistan I happened upon this cadre of psychic ghouls practicing the dark arts of copy witchery.


In reading their offerings, it struck me how similar are purveyors of miracle IM products to these sellers of enchanted trinkets.

For instance, both rely on a never ending supply of people who may be prevailed upon to become rich, provided it can be done without much trouble.

Can you spot other similarities?
#copywriting #coven #witches

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