Here is why your copy sucks - it's because...
...nobody wants to buy your product. Read on.
Here is the deal: there is always a huge difference between what people want to buy, and what your product does.
Best example: soap.
Have you ever seen an add that says - "This soap cleans your body really well." ?
No, of course not. You get stuff like "It wakes you up, stimulates your senses, drives women/men crazy, adds luxury to your life, etc."
Is that what soap was made for? No, it's meant for cleaning up and disinfecting your body.
Is that what people want to buy? Nope.
Does this mean you should lie in your copy?
Nope. What it means is that you should find out what your readers want to buy. The sell that - just connect it to your product.
Hardcore reality check: no matter what you do, most people will always have unrealistic expectations and a fantasy. Copywriting is about getting them to that fantasy - it's not your job to wake them up (unless of course, waking the up a bit will help to make that sale - very rare). That's what the product is for.
But...
If you don't give them the fantasy, they won't buy, and the product won't get to do it's job.
It's not what you know that makes you successful: It's how consistently you use what you know!
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Jean Paul a.k.a AdwordsMogul
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Jean Paul a.k.a AdwordsMogul
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Jean Paul a.k.a AdwordsMogul
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