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Should I Include Sub-heading In My Squeeze Page

by JohnHYW
2 replies
Hi. I am currently in the process of making my first squeeze page and I was wondering what is a sub-heading for and is it necessary to include a sub-heading in my squeeze page ? Any answers would be appreciated. Thanks.
#include #page #squeeze #subheading
  • Profile picture of the author Andrew Gould
    There's two uses for a subhead:

    1. You can use one to expand on your main headline, e.g.

    Only Way Left For Little Guy to Get Rich
    Here is the uncensored message my wife asked me not to write

    In the above, legendary copywriter Ted Nicholas uses a subhead to pump up the curiosity factor.


    2. You use them to break up your body copy and provide people who are scanning, rather than reading, with the outline of your sales message. But you probably won't have enough copy on your squeeze page to justify using them this way.


    Is one necessary for you? Impossible to say without seeing your page.
    Signature

    Andrew Gould

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  • Profile picture of the author Studio13
    Consider taking the word "should" or "should not" out of your vocabulary and ask the question again.
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