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Linked In tips for copywriters?

by marciayudkin
6 replies
Hi everyone,

I have a client who is interested in using Linked In for marketing her writing practice. I am not a member (mostly because I hate hate hate receiving all those boilerplate Linked In invitations that all sound exactly the same), so I am wondering if anyone who has successfully used Linked In would be so kind as to share some tips or experiences of what has worked for you in that world.

Thank you,
Marcia Yudkin
#copywriters #linked #linked in #linkedin #tips
  • Profile picture of the author angiecolee
    It's all about building your network and perfecting your profile on that site, which in and of itself is not a bad thing.

    1) It's a business-focused site. People tend to be A-OK with giving referrals, testimonials, and introductions. I agree with you about the form letters, but that's simply a matter of rewriting the boilerplate in order to stand out.

    2) Building out your profile as a writer is a great way to show off your skills, especially if you link to portfolios and other social media profiles.

    3) It's a great way to position yourself as an expert, thanks to their LinkedIn Answers section, where you can answer questions from other business owners and job seekers.

    4) A strategy I've used that occasionally pans out is searching their jobs section for copywriters, marketing writers, and content creators. I send them a letter with my profile attached asking if they've considered freelancers as a cost-effective marketing strategy. From time to time, someone's interested in giving me a shot.

    Hopefully that helps. I'm a more extroverted writer, but I can see how LinkedIn would be effective for more introverted writers and business owners. It's a great way to start discussions and build relationships without having to cold call.
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  • Profile picture of the author The Marketeer
    I listened to a webinar on Linked recently. Here are some general points and what I've personally done.

    Linked in is about growing through the power of connections. You can only connect to people that you know or invited you to join them.

    They recommend adding value to the network. Build relationships first then find ways to bring up your offerings.

    Differentiate yourself, especially your connection requests.

    Do not be too obvious about your pitch. You have to be a bit subtle as hard selling can be considered as SPAM and Linked in don't like spammers. Someone can get penalised or banned for it.

    You are allowed to attach a link to your website or blog in any comments you post. Also you can add your website and contact details in your profile.

    Update your profile regularly.

    They have some good applications that can help your efforts.

    Join Targeted Groups. That's where it's all at.

    The search function is very good for research. You can use it to target individuals, groups, companies etc.

    The answers section is also good. Similar to yahoo answers but mainly a business audience.

    Build targeted connections with people/groups whom you can develop good business relationships with. That means choose carefully.

    (Pretty much the same advice for most social platforms nowadays)

    Hope that helps.
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  • Profile picture of the author andynathan
    I can not stand the LI message. I generally put a message out that says where I met them and then talks about how I want learn how to create a mutually beneficial relationship. In terms of connections it works about 60% of the time regardless of industry for connecting with people on LI
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    • Profile picture of the author The Marketeer
      Originally Posted by andynathan View Post

      I can not stand the LI message. I generally put a message out that says where I met them and then talks about how I want learn how to create a mutually beneficial relationship. In terms of connections it works about 60% of the time regardless of industry for connecting with people on LI
      Alrighty, if you're personalising your connection requests then you should be fine as that way you are differentiating yourself from standard generic requests.

      One way to almost guarantee your request being accepted is to look on the top right hand side of the page which is entitled," People you may know" or look in your inbox and click on the "Invitations" tab. There is also another tab here entitled," People you may know". This section finds people that are connected to people that you imported from your email contact list when you set up your account. It is highly recommended to import your contacts from you email contacts list as this is your base set of contacts with which to grow and build upon.

      Linked in assumes that you may know some of these people as they might have something in common with you via another person in the chain. By contacting people via this method, you are less likely to be seen as someone who is spamming and more likely to have your connection requests accepted.

      Thing to remember is that Linked in is mainly for business professionals. It's similar in some ways to other social networking sites but different in the sense that because its aimed at professionals so people are selective as to whose requests they accept.

      One last thing is build up your connections gradually, organically over time. Too many connection requests in one day might be seen as spamming.
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  • Profile picture of the author jackofeverything
    The name of the game in content is this:
    -Provide quality, informative and valuable content that the target audience wants to know about.

    That to me is the golden rule. Know your audience and you will know the content needed.
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