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Copywriting Project Intake Survey

by RickDuris
11 replies
One of the things you can learn a lot from is the information other copywriters initially request from a prospect or Client. It's extremely insightful.

Here's a quick search on Google of literally 7,750 pdfs of copywriting questionnaires. Just click the link below:

https://www.google.com/#hl=en&sclient=psy-ab&q=filetypedf+copywriting+questionaire&pbx=1&oq=filetypedf+copywriting+questionaire&aq=f&aqi=&aql=&gs_sm=3 &gs_upl=8583l27713l0l30224l43l35l3l0l0l3l1837l2 247 7l2-6.6.3.8.7.3.2l38l0&bav=on.2,or.r_gc.r_pw.r_cp.r_qf .,cf.osb&fp=e497b0ef37f63d8f&biw=1384&bih=919

It's easy to get overwhelmed, I know. But hang in there, some of them are really good.

- Rick Duris

PS: Or heck, you just might want to create your own.
#copywriting #intake #project #survey
  • Profile picture of the author abking
    Thanks RickDuris
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    SuperWarrior
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  • Profile picture of the author BarryADensa
    Here's a link to the questionnaire I use which has been developed, and swiped, over the past 10 years. It covers it all:

    Questions 4 U
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    Barry A Densa - Freelance Marketing & Sales Copywriter - WritingWithPersonality.com

    Download a FREE copy of my new eBook, containing 21 of my most outrageous rants, when you visit my blog: Marketing Wit & Wisdom

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    • Profile picture of the author Hugh Thyer
      These are great to pre-qualify prospects too. If they don't want to spend the time on the survey, odds are they won't make very committed clients.
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      Ever wondered how copywriters work with their clients? I've answered that very question in detail-> www.salescomefirst.com
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  • Profile picture of the author angiecolee
    How interesting...I just asked this particular question in Mark Andrews' thread about copywriting questions. Can't believe I missed this!
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    Aspiring copywriters: if you need 1:1 advice from an experienced copy chief, head over to my Phone a Friend page.

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  • Profile picture of the author TracyNeedham
    Great find, Rick! My questionnaire is always evolving--getting tweaks here and there based on previous clients' responses--so it's always good to see what others are asking.

    I've never had push-back about filling it out but I also don't send a questionnaire until someone pays. Partly because I'd rather talk to them to qualify them first and partly because the questionnaire is part of the value I provide.

    In fact, a number of clients have sent the completed version back all excited because it made them think about their business in new ways.
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  • Profile picture of the author linaO
    schweeeet add. Thanks, always better to have more than less
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  • Profile picture of the author mikimack
    Why do you want to have a new website, or have your current site redesigned? This question uncovers the client's motivation for getting in touch with someone like you.
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  • Profile picture of the author Gary Ning Lo
    Wow thanks for sharing this..

    Very helpful

    Cheers,

    ~Gary
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