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Pardon my ignorance, but....

by Tyke
9 replies
....what exactly is a swipe feel and how does one go about creating one? :confused: What type of document is it - Word, Excel....???

Here's what I think it is - a file containing examples of stuff you can use and/or refer back to for inspiration. Would that be close to the mark?

Thanks in advance for the help,
Ray
#ignorance #pardon
  • Profile picture of the author angiecolee
    A collection of clippings, whether virtual or physical. Copy or pointers or ads that you liked or that inspired you for one reason or another.

    Basically, something to pull out and study (again, either physical or virtual - whatever works best for you) that can give you ideas, help you improve, or get you motivated to get back to work.
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  • Profile picture of the author David Mcalorum
    Its pretty easy dude.

    Its basically a compilation of persuasive headlines, bullet points and benefits.

    What you got to do is... Read sales pages... EVERYDAY

    And open a notepad txt or word doc, then copy paste your favorite.

    The idea is not to copy, but to replicate that in which you
    feel physiologically compels YOU to want to buy.

    BOOM!

    Do that every day, for months on end.
    Then you'll start to realize there is a certain "common theme"
    even "common character" in said swipe file.

    As soon as you start to feel one with that voice,
    (AND you can write well) writing copy will be a piece of cake
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    • Profile picture of the author videolover7
      Its basically a compilation of persuasive headlines, bullet points and benefits.
      A good swipe file will have examples of EVERY component from successful sales letters.

      The idea is not to copy, but to replicate that in which you
      feel physiologically compels YOU to want to buy.
      What makes YOU want to buy may or may not be relevant. It's what compels the target market you're writing to that's important.

      VL
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  • Profile picture of the author MAVJ
    A swipe/creative is a piece of text that engages your target market (email list type) and encourages them through wording to perform an action (usually a clickthrough).

    Some swipes are long, others are short and punchy, it really depends on the type of list that you are promoting to.

    It is worth mentioning that an Ad swap is where two IMers swap their swipes and promote the others to their lists. This is also known as a cross promotion, is may be that they are promoting each other for Affiliate commission sales or they are swapping leads
    through optins on each others lead capture pages.

    If you purchase a solo ad they will request a swipe from you.

    It is worth mentioning that your swipe headline should be relevant to the text within.

    good luck
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    Rob

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  • Profile picture of the author ASCW
    Hey man, here's a good place to get a good start on your bullet swipes.

    The Gary Halbert Letter
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    Site being revamped.

    If you want help with copy stuff, pm me.

    Cool.

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    • Profile picture of the author ChrisJohn
      Originally Posted by ASCW View Post

      Hey man, here's a good place to get a good start on your bullet swipes.
      Thanks for the link. I bookmarked it for future use!
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  • Profile picture of the author KingOfContentMarketing
    You can also get newspaper ad swipes from NewspaperArchive.com.

    Too cheap like me to pay the monthly fee? I get it free online through the central Los Angeles Library website.

    A library? It's a big building with lots of books and stuff. (That was for the kids.)
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    Marketing is not a battle of products. It is a battle of perceptions.
    - Jack Trout
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    • Profile picture of the author RHert
      Originally Posted by Joe Ditzel View Post


      A library? It's a big building with lots of books and stuff. (That was for the kids.)
      LOL. Good one Joe.
      It looks like a lot of people have already answered this. I just have a warning for you. When you're writing your sales copy DON'T actually swipe the content. It's really tacky and can get you into trouble. The swipe file is meant for inspiration, not for writing the sales page for you.
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  • Profile picture of the author YasirYar
    As far as I'm concerned, a copywriter can never have too many headline swipe files. It's a bit like the old adage that you can never be too rich. Usually swipe files originate from offline text, mostly from ads from newspaper, magazines and from old but successful marketing campaigns.
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