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Brilliant Strategy Right Here

by EricMN
10 replies
Caught this when I was doing some research . . .

Molsons Divergent Marketing

Clever way of framing the product by setting up different demographics for certain expectations and then letting your most viable prospects know how it benefits them directly.

As if beer didn't help men get women as it is :rolleyes:
#brilliant #strategy
  • Profile picture of the author DougHughes
    Ha! Yeah, that's great.
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    • Profile picture of the author Mark Andrews
      Banned
      I didn't know Miller was bent as a ten bob note beer? Never knew that, the thought would never have crossed my mind.

      Interesting read Eric - thank you.

      Cheers,


      Mark Andrews
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  • Profile picture of the author TheNightOwl
    Hi, Eric

    Thanks for the share. Interesting read. The commentary at the bottom is great.

    And I do love the line "It gets old. And it gets expensive, depleting funds that could go to a new set of of 20-inch rims."

    Yep, bitches, 40s and hydraulic suspension units. That's what we'z about. Y'knowutimsayin?

    TheNightOwl

    P.S. When I read the first ad, for some reason I just couldn't help but think of this movie. (And it turned out to be more than the similarity of puppy dude to Eric Olsen!)
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  • Profile picture of the author MontelloMarketing
    First... I like (nay, love) the concept. But not for the perceived intention.

    I don't think the agency writers who wrote the ads were assuming men and women will never hear about the ad aimed at the other group. On the contrary...

    I think it was the aim of the ads for EVERYONE to not only hear about both ads, but for women's groups to complain about it. IMO it's the print version of a viral video.

    The ads are both about buzz and free publicity.

    2.5 cents

    (And if my team came up with this for a client I'd be buying the rounds at the bar that lunch.)
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  • Profile picture of the author sethczerepak
    That's hilariously brilliant
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  • Profile picture of the author alistair
    This sort of advertising was done in the below commercial, except it was on TV so both men and women would see it. Maybe they wanted the controversy.

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  • Profile picture of the author kangtj
    interesting read, I agree that it is a brilliant campaign
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    Kitchen Queen
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  • Profile picture of the author Grain
    Loving the concept - Very interesting campaign.

    Wondering how the results are like on their side. Does
    serve itself as a pretty much "viral ad", just as Vin
    said.

    Liking the "done for you" concept behind it all.
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    Kind Regards,
    Grain.

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  • Profile picture of the author racso316
    Genius. I didn't know Miller beer did that. Very interesting. Thanks for the share.
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  • Profile picture of the author alfid
    A new approach, daring and fun. Thanks for this stuff.
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