How to Research for Possible Objections to Your Offer...
Your copy always has to overcome any possible objections your audience harbors…
…Whether you directly acknowledge them…
…OR conquer them by thoroughly animating the benefits of your product or service…
…OR BOTH!
Bottom line:
It’s important to go into ANY project with the desire to discover & embrace all the possible objections you might encounter, because they are all opportunities to somehow integrate in your pitch.
You can derive all kinds of game-changing ideas when you take the time to fully become aware of potential obstacles that might prevent your prospects from taking action.
So firstly, put yourself in the shoes of your potential prospects.
Next…
Find similar websites selling your solution…
…Specifically sites that allow buyers (and potential buyers) to leave comments so you can read what people’s experiences are.
You should obviously take note of what buyers (or potential buyers) like about the product or service, but pay specific attention to the negative or critical reviews.
Blog sites, Amazon (great reviews!), forums, Facebook, YouTube, etc. can all be tremendous resources to read people’s comments about a product, service and even get a sense for your market as a whole (e.g. what have others done that I can do better?)
I’ve personally had some good luck posting on niche-specific forum sites, starting a thread and picking people’s brains for objections, ideas or what they’re looking for in a product or service.
One of my personal favorite ways to get feedback (and seek out possible objections) is by asking random people when I’m setting up shop at coffeehouses…
…I’ve actually gotten responses from perfect strangers that made me and my clients lots of money.
In fact…
I recently asked a barista what she thought about a project I’m working on and within minutes, I was surrounded by people (women) going back & forth with each other, giving me gobs of great material to work with…
…Especially their objections.
Remember…
You don’t necessarily need to directly acknowledge the objections that your prospects will likely harbor, but you need to know what they are so you can overcome them one way or another (e.g. by painting a vivid picture with your benefits...)
Mark Pescetti
P.S. What are some potential objections you’re encountering at this very moment and what are you doing with them?
…Whether you directly acknowledge them…
…OR conquer them by thoroughly animating the benefits of your product or service…
…OR BOTH!
Bottom line:
It’s important to go into ANY project with the desire to discover & embrace all the possible objections you might encounter, because they are all opportunities to somehow integrate in your pitch.
You can derive all kinds of game-changing ideas when you take the time to fully become aware of potential obstacles that might prevent your prospects from taking action.
So firstly, put yourself in the shoes of your potential prospects.
- What would stop you from wanting to buy your product or service?
- What takes away any sense of urgency?
- What would you feel skeptical about?
- What wouldn’t measure up to your standards?
- What would sound too good to be true?
Next…
Find similar websites selling your solution…
…Specifically sites that allow buyers (and potential buyers) to leave comments so you can read what people’s experiences are.
You should obviously take note of what buyers (or potential buyers) like about the product or service, but pay specific attention to the negative or critical reviews.
Blog sites, Amazon (great reviews!), forums, Facebook, YouTube, etc. can all be tremendous resources to read people’s comments about a product, service and even get a sense for your market as a whole (e.g. what have others done that I can do better?)
I’ve personally had some good luck posting on niche-specific forum sites, starting a thread and picking people’s brains for objections, ideas or what they’re looking for in a product or service.
One of my personal favorite ways to get feedback (and seek out possible objections) is by asking random people when I’m setting up shop at coffeehouses…
…I’ve actually gotten responses from perfect strangers that made me and my clients lots of money.
In fact…
I recently asked a barista what she thought about a project I’m working on and within minutes, I was surrounded by people (women) going back & forth with each other, giving me gobs of great material to work with…
…Especially their objections.
Remember…
You don’t necessarily need to directly acknowledge the objections that your prospects will likely harbor, but you need to know what they are so you can overcome them one way or another (e.g. by painting a vivid picture with your benefits...)
Mark Pescetti
P.S. What are some potential objections you’re encountering at this very moment and what are you doing with them?
Free Report - Not So Secret Amazonian Secrets
Site being revamped.
If you want help with copy stuff, pm me.
Cool.
Free Report - Not So Secret Amazonian Secrets
Kind Regards,
Grain.