Copywriters, are you feeling the machines breathing down your necks yet?
A blurb in the Feb. 2012 issue of Entrepreneur motivated me to check up on the progress of a company called Automated Insights (Automated Insights), which takes data and turns it into supposedly readable articles. According to Entrepreneur, they've now created more than 400 grammatically perfect websites and 700 Twitter feeds.
If you go to their website, you see that their pitch is that they turn information into insight.
What's really weird is that they don't offer any samples of their machine-generated content on their website. (At least I couldn't find any.) So I couldn't readily assess their claim to be producing humanly interesting material - not junk for search engines.
The company's founder confesses:
The main advantage of today's usage of software writing is to automate repetitive types of content. This is less applicable for books. In the near term, the writers at O'Reilly and elsewhere have nothing to worry about. But I wouldn't count out automation in the long term. |
Marcia Yudkin
Site being revamped.
If you want help with copy stuff, pm me.
Cool.
Barry A Densa - Freelance Marketing & Sales Copywriter - WritingWithPersonality.com
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