She must be a copywriter - Amazing video | Warrior Forum - The #1 Digital Marketing Forum & Marketplace

Alex Kage

12 years ago

Oh yeah, I know that video. I have also seen other outtakes on the same idea. It is brilliant.

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sethczerepak

12 years ago

That's awesome, too bad she didn't tell him what it said lol. He'll need to take care of the sign now

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hinadeane

12 years ago

I've never seen this video before, very nice and inspirational, thanks for sharing

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alfid

12 years ago

Awesome! I had never seen this video before. It's fantastic!
Thanks for sharing!

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Steve The Copywriter 12 years ago

I've seen the video many times.

It's always great to watch it again.

Steve
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Terra26

12 years ago

That was an awesome video! It is not only true, but very touching and inspirational.

Terra

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videolover7 12 years ago

It's an ad. Created by a UK copywriting agency.

And obviously very well done.

VL
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McWeb

12 years ago

Firs time seeing it for me, and I was moved. Thanks for sharing!

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knish

12 years ago

I didn't see this video before. It's really stimulating. Thanks for sharing this stuff, The Marketeer.

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PhilippaWrites

12 years ago

I don't know if it's because I'm a cynical Brit, or if it's because I'm disabled and hate the 'pity' message, but I didn't like the video. I can see why people do, but not me.

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The Marketeer

12 years ago

Originally Posted by PhilippaWrites

I don't know if it's because I'm a cynical Brit, or if it's because I'm disabled and hate the 'pity' message, but I didn't like the video. I can see why people do, but not me.

My apologies Phillipa if it was seen in that way.

For me the focus was the copy and how it changed the fortune of the man. The implication being that good copywriting can also have that kind of an effect on one's business.

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PhilippaWrites

12 years ago

Originally Posted by The Marketeer

My apologies Phillipa if it was seen in that way.

For me the focus was the copy and how it changed the fortune of the man. The implication being that good copywriting can also have that kind of an effect on one's business.

Oh don't worry, you've nothing to apologise for. It was an interesting and probably powerful message, but I just have an intense, gut reaction against the ubiquitous pity narrative.

From the point of view of the company who made the video it's been a massive success. They did it right, in terms of creating something memorable which makes people think. People paid attention to it and shared it, they did it 'right', from a marketing point of view.

I just personally hated it ;-)

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Robin Blinds

12 years ago

I would have added a "Call To Action" to the sign

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tradeking

12 years ago

Very inspirational, great share.

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colmodwyer

12 years ago

Good job filming in the only nice part of Glasgow city center. That sign is going to be "beautiful day" relevant once a year.

I've seen this video in Italian (maybe), with a male playing the "copywriter." It'd be interesting to know who's ripping off who. I hope it's not the "content specialists" in the version posted.

Colm

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The Marketeer

12 years ago

Originally Posted by colmodwyer

Good job filming in the only nice part of Glasgow city center. That sign is going to be "beautiful day" relevant once a year.

I've seen this video in Italian (maybe), with a male playing the "copywriter." It'd be interesting to know who's ripping off who. I hope it's not the "content specialists" in the version posted.

Colm

Might be the same company behind the italian version. Possibly trying to enter the Italian market?

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colmodwyer

12 years ago

Nah, definitely not. I did some sleuthing... The MEXICAN version was a short film made in 2007.

IMDb - Historia de un letrero (2007)

"Historia de un Letrero" - YouTube

The Scottish effort was uploaded in 2010. So, I'm assuming they just ripped off the original. Thus, they suck at content creation!

Incidentally, the woman who owns the Scottish company used to run the web copy team for Hilton hotels, who has an international office in Glasgow. I worked at the same office doing telesales and unsuccessfully applied to her for a job on the copy team...

Small world!

Looking back, not getting that job was a lucky break for me.

Colm

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The Marketeer

12 years ago

Originally Posted by colmodwyer

Nah, definitely not. I did some sleuthing... The MEXICAN version was a short film made in 2007.

IMDb - Historia de un letrero (2007)

"Historia de un Letrero" - YouTube

The Scottish effort was uploaded in 2010. So, I'm assuming they just ripped off the original. Thus, they suck at content creation!

Incidentally, the woman who owns the Scottish company used to run the web copy team for Hilton hotels, who has an international office in Glasgow. I worked at the same office doing telesales and unsuccessfully applied to her for a job on the copy team...

Small world!

Looking back, not getting that job was a lucky break for me.

Colm

That's quite freaky. You might have a point about the ad. Small world indeed.

And I agree that sometimes not the getting the thing you want can be good for you even though we might not realise it at the time.

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Griffin Smith

12 years ago

Wow! Great share, I rarely see videos that powerful

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ChloeCKimberley

12 years ago

Had goosebumps watching it!

This shows a lot - emotionally charged words have a far greater impact that just flat out monotonous words.

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loi77

12 years ago

Great video, very inspirational and educational.

It's a beautiful world after all......

Thanks for sharing.

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The Marketeer 12 years ago

Originally Posted by loi77

Great video, very inspirational and educational.

It's a beautiful world after all......

Thanks for sharing.

Yeh, that's what I thought as well ...

Until I heard about The Mexican version.

Talk about originality! There's hardly any change from the original apart from the language, country and genders.
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Adrian Int

12 years ago

Thanks for sharing this video - I enjoyed it. :-P

You folks over here in the copywriting forum are always excellent for helping me get my creative juices flowing.. haha

Cheers,
-Adrian

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sabinavarga

12 years ago

Nice reminder of how words change reality. Thanks for the share!

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SoftWarp 12 years ago

I think it's missing the point for the most part. Obviously good copy is more effective than lousy. But as an online warrior "good copy" is not my primary concern in the first place, especially not if'm supposed to pay for it.
As a warrior I want to put out a lot of copy to cut through all the noise in the first place. Good copy does not help me here, not matter how good it is.
It helps on the street with traffic, not really on my site.
Especially not if I am a warrior and I want to have A LOT OF SITES. So good copy for me is copy that I can pump out quickly and SE friendly and cheap.
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