Does Anyone Know a Great Sales Copy Letter Writer for a WSO or Thread?

There's a good amount of it I picked up from the course WSO Tycoon which I highly recommend.

Seeing that it's not my product, out of respect to that product owner, I'm reluctant to divulge too much of what I learned from that course.

I'll give two tips that will point you in the right direction.

First, look at the WSOs that have the most views for the specific type of product or service you're thinking of offering.

Check your ego and personal opinions at the door and think tactically.

What are they doing in terms of social proof? What types of headline or grabbers are they using to get people to open the thread? What's the offer being made?

Second, look at how the salesletter is ordered. For example, with a WSO salesletter, it's very common to see the testimonials at the top or near the top of the salesletter. Why? For social proof which is fairly important to WSO buyers.


Bruce, that's kind of a blanket statement to make about WSOs.

While some marketers opted to go that route in the last 2-3 years, there's a good number of WSOs not doing this anymore or haven't ever done it from the get-go.

Set up correctly, those WSOs still do extremely well in terms of sales, listbuilding, or both.

In terms of my WSO... I pretty much didn't do any of your "Success Notes" with my CB Recon WSO, except a trial offer of $4.97 for the first month which was a loss leader.

It still converted at better than 10% (my house list converted at 13%+ with a standard salesletter but I do have a very positive rapport with my lists).

Hope that helps,

Mike

Spot on. But you might add "major WSO hit" can mean six figures - yeah $100,000 from a pissy little WSO.

One guy there - "Icun" - has grossed $1.2 Million - in a year. His stuff is worth a gander. Very slick. Says he only started in I.M. in January last year and still has a full-time job (as a soldier).

Oh yeah - when you say "price it less than $10". True. But the trick is to do a "dime sale" - start at a buck - to get a feeding frenzy going. Like throwing "chum" to sharks. That's how you get to "critical mass". That and a push from lots of affiliates.

Talking of sharks - that's a marlin in my avatar - not a Noah. Postcard from the 1930s - back in the days when there were plenty of giant marlin.
(read any of Zane Grey's fishing tales if interested. Some days he'd land several giant marlin and shoot dozens of large sharks).

Hey Ray,

No problem at all.

I wasn't sure if you were being tongue in cheek or serious.

I figured if you were being serious, then I'd offer to help you as you've helped countless other copywriters (including me) with concise accurate answers over the years.

Since it was tongue in cheek... I appreciate it... it is amazing sometimes the media and things copywriters write copy or can specialize in.

Take care,

Mike