Finger on the Pulse of the Market
They point out that while they are good copywriters, they are even better at knowing what appeals are working at the moment, what national and international events are affecting their prospects state of mind, etc.
Makes sense. At the same time, some of them may handle two or three big niches, say financial, health and info-marketing. This is a broad question, but for the sake of discussion: in your own copywriting business, how many niches can you comfortably handle and keep your finger on the pulse of each market effectively?
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Stacey Mathis
Stacey Mathis Copywriting
The Copywriter's Highway to Success
http://www.staceythewriter.com
Twitter: @staceythewriter